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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2019 Lexus LX 570 Drivers' Notes Review | Long in the tooth

Body-on-frame SUVs like the 2019 Lexus LX 570 might have ruled the market a couple decades ago, but the old-school form factor has given way to smaller, more efficient car-based crossovers. That said, there's still a big market for models like this. Just take a look at the success of the Toyota 4Runner or other luxury SUVs like the Cadillac Escalade or the Ford F-150-based Lincoln Navigator. Crossovers may be more popular, but nothing beats an old-school SUV's chops when it comes to going off-road or towing big cargo. The Lexus LX is available in two flavors: a five-passenger two-row model and a seven-passenger three-row model. We had a chance to drive both, the first in Michigan and the latter in Oregon. There's a $5,000 difference between the base price on the two models. Both models had the $1,190 Luxury Package (upgraded leather, heated and ventilated front seats, heated second row and LX puddle lights). The three-row came with quite a few more options, including a heads-up display, a cool box in the console, a Mark Levinson audio system and a dual-screen rear entertainment system. All in, our two-row tester came out to $88,195 while the three-row would set you back $99,710. Senior Editor, Green, John Beltz Snyder: I like the design of the LX, and I can even overlook the giant spindle grille. I love the behemoth's boxy proportions, rounded out just ever so slightly, though I do think Toyota's version looks even better, and the Lincoln's Navigator even better yet. Inside, the LX is comfortable and roomy, with really nice materials everywhere you look and touch. It's still got that mousey Remote Touch interface for the infotainment system, though, which leaves much to be desired. On the road, I noticed immediately that its adaptive air suspension is better than the more conventional setup in the Toyota Land Cruiser. It's just slightly less eager to see-saw when coming to a measured stop. Coming to a measured stop, though, is the problem. The brakes in this thing are super touchy, like an on/off switch. It makes every stop feel like an emergency, whether you mean to or not. Then, no amount of suspension tuning can keep a beast like this from taking a nosedive. The amount of concentration it takes to keep this thing from panicking any time you use the brakes is mentally exhausting over time. I'm just glad I didn't have anyone in the passenger seat. Lastly, this thing guzzles premium fuel.

New Lexus ES will debut at Shanghai Motor Show

Lexus will debut a new version of its ES sedan at the Shanghai Motor Show later this month. Don't expect it to be a total redesign, however – with the sixth-generation ES having just gone on sale in late 2012, we only anticipate a mid-cycle refresh. That's the impression we get from the teaser image above, too. The most prominent change is the reshaping of the headlamps with an LED swoosh, the overall shape of the fascia is very similar to that of the current car. The grille looks to be a bit more angular and pronounced, perhaps indicating the inclusion of an F Sport trim – something the ES currently does not have. The ES holds a unique position in the Lexus lineup. It's the only of the automaker's sedans not to be based on rear-wheel-drive architecture – the ES uses a version of the fullsize Toyota Avalon platform. That said, the ES is hugely important, with some 1.7 million examples being sold globally over the past 25 years. We'll know more when the ES officially bows in the not-too-distant future. Related Video: THE NEW LEXUS ES TO MAKE ITS GLOBAL DEBUT AT AUTO SHANGHAI 2015 BEIJING – April 10, 2015 - The new Lexus ES luxury sedan will make its global debut at Auto Shanghai 2015 on April 20, 2015. The Lexus ES established a unique and important position in the luxury sedan segment with its elegant styling, extraordinary quality, and Lexus' best-in-class service when it was introduced in 1989. More than 1.7 million units have been sold globally over the past 25 years. The new Lexus ES maintains its classical elegance while conveying a more dynamic experience and luxurious craftsmanship. The ES will be on display April 22-29, 2015 at the Lexus booth in Hall 7.1 at the National Exhibition and Convention Center at Auto Shanghai 2015.