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Lexus trademarks enigmatic LX 600 nameplate

An American trademark filing suggests Lexus is about to expand its lineup of SUVs with a range-topping model named LX 600. The new nameplate asks many more questions than it answers. Discovered by AutoGuide, the filing seemingly corresponds to a stronger evolution of the Toyota Land Cruiser-based LX 570 that currently occupies the top spot in the Lexus SUV hierarchy. LX is, of course, the model, while 570 denotes the presence of a 5.7-liter V8 under the hood. By that logic, an LX 600 should have a 6.0-liter engine, and very likely a V8; we can't imagine Lexus selling an LX with 10 or 12 cylinders, for better or worse, and a 6.0-liter V6 would be a mammoth of an engine. One of the question marks hovering around the filing is whether 600 actually corresponds to the engine's displacement. There isn't a 5.0-liter V8 between the LS 500's fenders; it's powered by a twin-turbocharged, 3.5-liter V6. Carmakers are moving away from large-displacement engines to comply with looming emissions norms, and Toyota is on the front lines, so the theory of a 6.0-liter V8 in a Lexus flagship — even one that's relatively old-school — struggles to hold water. An earlier report claims the next-generation Toyota Land Cruiser will ditch its V8 in favor of the aforementioned V6, and it might be available with the LS 500h's gasoline-electric hybrid powertrain. The LX has always been nearly identical to the Land Cruiser in the engine bay, so it will likely surf the downsizing wave, too. Our intuition tells us 600 is too high for the base model, and the flagship hybrid would logically be dubbed 600h. Here again, we've reached a body-on-frame cul-de-sac. We can't forget about the possibility that Lexus will not slap the LX 600 nameplate on anything. Automakers routinely trademark names to protect them without planning on using them. The company hasn't commented on the trademark filings, and it hasn't shed light on the next-generation LX, so the speculation will continue until official information emerges. It's tentatively scheduled to make its debut in 2021, and arrive in showrooms in 2022, about a year after the new Land Cruiser. Featured Gallery 2019 Lexus LX 570 View 42 Photos Auto News Lexus SUV Luxury

BMW M4 vs. Lexus RC F in Head 2 Head sports coupe showdown

It's the showdown everyone's been looking forward to, the East versus West grudge match of the year. We're talking, of course, about the BMW M4 versus the Lexus RC F.
Although BMW uses a twin-turbo straight-six and the Lexus uses a free-breathing V8, the two are pretty closely matched on paper: a luxury coupe with over 400 horsepower channeled to the rear wheels.
The BMW has been doing these cars for longer, and the M4 boasts a higher power-to-weight ratio. But then the RC F has more power - and without forced induction to break up the rev range. So which is the better luxury muscle coupe? Watch the latest episode of Motor Trend Head 2 Head to find out.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.