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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Toyota twin-turbo V8 patent unearthed

An unremarkable patent focusing on a minor engine part has revealed that Toyota is at least considering a twin-turbo V8. While the filing is most likely just a large company protecting its intellectual property, it could also be a small glimmer of hope that Toyota, a storied company that's made some glaring missteps with enthusiasts in recent years, can leave the ICE party with a bang for the ages. The patent for a secondary PCV separator, whose function is to isolate exhaust gas from lubricating oil, was discovered by a member of the GR86 forum. In this case, it's not engine oil that's the culprit, but turbocharger oil. From a twin-turbo V8. The patent starts out with an almost embarrassingly hilarious stick figure drawing of a car and where said engine would be located (in the front, under the hood, duh). It has the words "Internal Combustion Engine" printed on a rectangle in case there was any doubt. However, the second figure shows a dual turbo setup nestled in the valley of a V8. It's a prime location for reducing turbo lag and optimizing throttle response (and should necessitate a substantial hood bulge as well). Now, interestingly, the forum member believes this engine will be installed in the next Tundra (and presumably Sequoia), but our own research indicates that the pickup will have a 3.5-liter twin-turbo V6 under the hood. With all due respect to the GR86 members, we're going to stand by that assertion and cross our fingers that the patent hints at something even better. That would be a high-performance Lexus, possibly an IS F or, if the ICE gods will allow it, an LC F. After all, we have had reports from Japan that a trio of F-cars were coming, including a LS F. It would explain why the 472-horsepower, V8-powered IS 500 was called the Sport Performance instead of full-on IS F. In fact, Lexus reps have promised that the F label would become even more performance oriented. A proper IS F would be a fitting sendoff to Toyota's high-performance V8, but the tested, then reportedly canceled, then reportedly revived LC F would be an even more melodious swan song. The flagship grand tourer could very well allow loyalists to forgive the aforementioned gaffes. Toyota president and noted car guy Akio Toyoda has taken heat for questioning the coming outright ban of ICE sales in his home country of Japan. Perhaps this engine is one of the reasons he's objecting.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.