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2021 Lexus LC gets modest updates including less weight, new colors

The Lexus LC is already one of our favorite cars, and the 2021 Lexus LC aims to be even a little better. The luxury automaker has made a number of minor changes to the suspension, infotainment and color schemes. Starting under the skin, Lexus found some weight savings in the wheels and suspension. In fact, the new LC has 22 fewer pounds of unsprung weight thanks to lighter rear wheels, aluminum lower control arms, high-strength steel springs, and tubular anti-roll bars rather than solid ones. Lexus says that these improvements along with retuned shocks should give the new LC a softer, smoother ride. That's not all, as Lexus is now including its Active Cornering Assist technology to the stability control system, which brakes the inside wheels in turns to improve cornering ability. Lexus also adjusted the shift logic for the transmissions in both the V8 LC 500 and hybrid LC 500h to be smoother and more responsive. Users of Android phones will also be pleased to know that Android Auto will be standard equipment on the 2021 LC. Apple CarPlay and Amazon Alexa integration will also continue to be standard. So however you like to interact with your phone and media, you'll be covered. There are a few color updates, too. Cadmium Orange and Nori Green Pearl have been added as exterior colors. The latter you may remember from the limited edition 2020 Lexus Inspiration Series model. Inside, black and tan interiors stick around, while the Rioja Red option is replaced by Flare Red. Sadly, the Bespoke White interior, which featured indigo and orange leather and suede has been discontinued. Pricing and availability for the 2021 Lexus LC has not yet been announced.

Lexus teases its fourth flagship model

Out of nowhere, Lexus has dropped a teaser for a new vehicle to be revealed very soon. And it sounds like it's not just any model addition. The company describes it in press releases as its fourth flagship and as a "one-of-a-kind." The other flagships the company refers to are the LS sedan, LC coupe and LX SUV. Unfortunately for us, it's darn difficult to tell what the teaser is of. All we can really make out are the colors of a dark bronze and piano black. There's also a silver cylinder just standing at the edge of the image. There aren't any lights or door handles or other visible vehicle parts. Still, since Lexus refers to it as a new flagship, we presume this teaser is of a new vehicle. While the brand may seem to have a full flagship lineup among the three aforementioned models, one of them is increasingly an outlier: the LX. While it is indeed a top-rung SUV, its body-on-frame construction and off-road capabilities make it less of a real on-road competitor to new flagship crossovers such as the new Audi Q8 and upcoming BMW X7. As such, we have a feeling the teaser could be to a flagship crossover, and it will probably be based on the LF-1 Limitless concept shown at the 2018 Detroit Auto Show. The company has already expressed a strong desire to produce something like it. It seems like a pretty safe bet unless this all turns out to be a corny branding exercise in which Lexus launches a cologne or stereo system inspired by its flagship cars. At least we won't have long to learn what the mystery product is, since the company said more information would come 24 hours after the teaser dropped. Related Video: Image Credit: Lexus Lexus Luxury lexus lf-1 limitless

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.