2010 Lexus Rx400 Hybrid Sport Utility 4-door on 2040-cars

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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Best new convertibles for 2024 and 2025

If you’re here, then youÂ’re already in the right mindset. Convertibles rule, and we have all the best convertibles listed for you further below. Driving around with the top off is an experience you need to live to fall in love with. When the weatherÂ’s right, youÂ’re on a proper bit of road, and the car youÂ’re in is a good one, few automotive experiences can top it. The experience is extra special when you have a musical exhaust note filtering directly into your ears and echoing off the landscape around you. And while rolling the windows down and opening a moonroof can get you part of the way there, it's nothing like feeling the wind wash over you with absolutely no roof overhead. The downsides can be just as harsh as the upsides when youÂ’re in the wrong conditions, though. Convertibles are typically worse to live with in cold climates, and driving around with the top up frequently means you might be subject to more road noise and worse visibility than an equivalent coupe. And when it comes to pure performance, convertibles are inherently compromised from a weight and structural rigidity perspective. All that said, we still think the upsides outweigh the compromises if your number one objective is to simply have fun. ItÂ’s a good thing then that there are a ton of great convertibles for sale these days. And no, the list of possibilities isnÂ’t as long as it used to be. Long-running standbys like the Mercedes-Benz E-Class and C-Class Convertibles are gone (replaced by the one CLE-Class). And so are others like the Audi TT Roadster, Fiat 124 Spider and Nissan Z Roadster. Nevertheless, opportunities abound from the ultra-cheap and fun, to physics-defying supercars and everything else in between. WeÂ’ll give you options for which new convertibles we think are the best below, so read on to find out.   Mazda MX-5 Miata Pros: Lightweight and compact; great engine and transmission combo; one of the most raw and pure driving experiences out thereCons: Not great for tall people; infotainment is dated; tiny trunk Read our Mazda MX-5 Miata Review Miata is always the answer, right? In this case, that rings even more true than usual. In fact, you could stop reading this list right here and go buy a Miata and youÂ’d likely be just as happy driving it around as you would be in any of the more expensive offerings that follow. ThatÂ’s just the magic of the MX-5.