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Lexus sails the seas in luxury with its first-ever yacht

Lexus is taking its pursuit of luxury lifestyle offshore with a production version of its LY 650 yacht, revealed in Boca Raton last week. Now one can have an oceangoing Lexus to go with the LC 500 parked in the garage. Based on its Sport Yacht Concept revealed in 2017 and announced for production last year, the 65-foot yacht was developed with and built by Marquis Yachts LLC, which also adopted Toyota's latest manufacturing and quality assurance methods. The LY 650's styling was cooperatively penned with Nuvolari Lenard, which designs luxury yachts. Lexus and its partners designed the LY 650 with a high-tech hull that's a combination of lightweight but rigid CFRP (carbon fiber-reinforced plastic) and GFRP (glass fiber-reinforced plastic), to reduce weight without sacrificing structural integrity. The LY 650 is powered by dual Volvo Penta IPS1350 marine engines making 1,000 horsepower each, or buyers can choose 800 or 900 hp engines instead. The ship's master can even operate the LY 650 with a new LY-Link smartphone wireless connectivity system that controls the boat's functions and uses real-time information to assist navigation. Keeping seafarers entertained is an integrated Mark Levinson Surround Sound audio and entertainment system designed specifically for the LY 650 to offer "concert hall-like" acoustics in the main deck's salon. There are three decks: topside with secondary controls, salon on the main deck, and three cabins below that sleep six. "The LY 650 symbolizes the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile. A collaborative team between Toyota and Marquis Yachts introduced the Toyota Production System to the boat manufacturing facility to improve productivity and quality,” President Akio Toyoda said in a statement. “This allowed the Lexus "CRAFTED" philosophy of anticipatory hospitality and meticulous attention to detail to become a reality in the form of a luxury yacht. I am truly looking forward to seeing the advanced, high quality LY 650 display its beauty on the oceans across the globe. As a mobility company, we are pursuing new possibilities for mobility even on the sea." Lexus is not the only luxury automaker to hear the call of the sea: Porsche created a yacht, and there's a Bugatti Chiron sister ship along with the Mercedes Silver Arrow. Even Henrik Fisker has dabbled with yacht design.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

Lexus unveils first EV, the UX 300e

UPDATE: A Lexus spokesperson has provided Autoblog with the following statement concerning U.S. sales of the UX 300e: "The UX 300e has been designed specifically for the Chinese and European markets. The U.S. will not offer the UX 300e, however, we have committed to developing a dedicated BEV that is purpose-built to offer the benefits and features that U.S. luxury buyers demand." The original article continues below. Lexus has unveiled its first fully electric vehicle and — surprise — itÂ’s a crossover. The Lexus UX 300e is seeing its public debut in China, at the Guangzhou International Automobile Exhibition. Lexus tipped the world off to its next step in the luxury automakerÂ’s “Lexus Electrified” campaign with a trademark filing. Now it has followed through, in what appears to be a trend, as more and more automakers enter the EV arena with formats that are hot as all heck right now: crossovers. We only have a few specifications so far, but theyÂ’re interesting. The Lexus UX 300e has a 54.3-kWh lithium-ion battery pack that provides an estimated 248 miles of driving range based on the very generous and arguably outdated NEDC driving cycle — this would indubitably be rated much lower if tested by the EPA. The electric motor, located up front, is capable of a peak 201 horsepower and 221 pound-feet of torque. It has a DC fast charging capability of 50 kW, which lags behind a lot of what weÂ’re seeing nowadays (for instance, the Kia Niro EV is capable of 100 kW, and the Audi E-Tron can do 150 kW). LexusÂ’ press release doesnÂ’t specify the charging standard, but that 50-kW capacity corresponds with the current maximum speed of the CHAdeMo charging standard. The UX 300e promises a comfortable but exciting drive experience with a dual focus on NVH and driving dynamics. Drivers can control the experience with a number of driving modes, as well as paddle “shifters” that adjust the level of regen feel form the electric motor/generator. As for the sonic experience, Lexus says it has an “Active Sound Control (ASC)” feature that “transmits natural ambient sounds to allow for a greater understanding of driving conditions, and provides a natural feeling for the cabin's occupants.” We have no word on whether the UX EV will make its way to the U.S. Lexus says it will go on sale in China and Europe next year, with a Japan introduction in 2021. Again, this is just a first step, and weÂ’ll be curious to see what plans Lexus has for EVs here in the States.