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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2021 Lexus IS debuts with new styling and greater emphasis on handling

The reveals keep on coming today. Lexus just took the wraps off the 2021 Lexus IS sport sedan, the fourth generation of its small, sporty four-door. It may not look all that different on the outside, but Lexus is making heady claims that the driving experience is going to be the real head turner. We’ll start with the looks, though. Lexus has only revealed the 2021 IS in F Sport trim, which is the most aggressive of all the models. The spindle grille again sits proudly in front. (Apparently, even non F Sport models have mini spindles within the grille design, so we hope you like spindles.) YouÂ’ll also see a new air intake below that grille. ItÂ’s meant to direct air to the brakes and assist in cooling. The slimmer headlights with a new LED pattern look sharp. Along the side, Lexus has implemented new rocker panels that kick up into the rear fender for a more aggressive stance. The view from the rear offers up the most noticeable change. Lexus has gone with the full-width taillight design, stretching the red element from one side of the trunk to the other. Those taillights feature more intricate sculpting, and the rear valance is finished in a glossy black. Lexus changed the exhaust tip look, too, opting for ovals this time. But, onwards to the performance. The powertrain lineup hasnÂ’t changed a bit. A Lexus IS 300 with rear-wheel drive continues to be powered by a 2.0-liter turbocharged four-cylinder. It makes the same 241 horsepower and 258 pound-feet of torque as before, and is mated to an eight-speed automatic transmission only. However, Lexus says itÂ’s been updated for “adaptive transmission control” that is better at choosing the appropriate gear for the driving situation. An all-wheel-drive IS 300 is also available, but itÂ’s equipped with the 3.5-liter V6 that makes 260 horsepower and 236 pound-feet of torque. The all-wheel-drive IS 300 is also continuing to send the power through a six-speed automatic transmission exclusively. The system can send as much as 50% of torque to the front axle. The tip-top IS is the IS 350. ItÂ’s equipped with a 3.5-liter V6 that makes 311 horsepower and 280 pound-feet of torque. With rear-wheel drive, itÂ’s equipped with an eight-speed automatic, but the all-wheel-drive version is equipped with a six-speed auto. Lexus says the rear-drive IS 350 will get to 60 mph in 5.6 seconds, while the all-wheel-drive car gets there in 5.7 seconds.

Lexus recalls 4,200 NX crossovers due to missing welds

Lexus is recalling about 4,200 units of the 2022 NX due to missing spot-welds. Announced in April 2022, the campaign includes the NX250, the NX350, the NX350h, and the NX450h+, and the Japanese company has asked its dealers to stop selling the vehicles in their inventory. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that some spot-welds might have been missed during the production process. They're located around the mounting areas for the front shock absorbers. Leaving out these welds can cause some of the other welds and the surrounding panels to weaken or crack over time, which could in turn make it possible for the front shock absorbers to separate from their mounting area. This would increase the risk of a crash by causing the driver to lose control of the vehicle. The recall includes 4,215 examples of the NX, though Lexus estimates that fewer than 1% of those are missing welds. It will begin notifying owners of potentially affected vehicles by mail on June 6, 2022. They'll be asked to take their NX to an authorized dealer so that a mechanic can check for missing welds. Lexus is still developing a solution to the problem. In the meantime, it has asked its dealers to stop selling the NXs potentially affected by the recall that are still in inventories across the nation, though as of writing only 12 units have been identified. Weld-related recalls are mercifully rare but not unheard of. In 2019, Subaru recalled 2,107 new Outback and Legacy models due to faulty welds below the cowl panel, and 293 units of the Ascent were recalled in 2018 because they were missing a series of spot welds on the B-pillar. At the time, the company explained that the 293 crossovers without the proper welds would be destroyed and replaced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.