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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus LF-Z Electrified previews future Lexus hybrids and EVs

While the company has yet to release a fully electric car or even plug-in hybrid in the U.S., the company is adamant that it's ramping up electric plans. One way it's doing this is with concept cars, and the latest is the Lexus LF-Z Electrified, just in case you forgot what powers it before the middle of this sentence. It's not a specific preview of any particular model, but is meant as a hint of a series of, well, electrified Lexus models coming in the next few years. The LF-Z is a clear evolution of the LF-30 Electrified concept from the 2019 Tokyo Motor Show. Like that concept, the front of the car effectively inverts the current Lexus grille design, with the "spindle" section in the middle being solid, and the area on either side covered with dark translucent panels that evoke open areas. The whole body is more crisp and creased than the LF-30, and it looks a little more grounded in reality. It has four conventional doors with actual door handles, the proportions are closer to a sedan or fastback, and a seemingly conventional taillight bar. But getting up close reveals many intricate details such as the cubic shapes in the front fascia, the frilled edges of the front fender flares, and the narrow breaks in the lighting. The interior is ultra-minimalist, with all the display systems placed around the driver, and a simple dash that wraps around to the doors and the rear seats. The seats themselves have a similarly geometric design to the exterior, and the choice to highlight the driver seat in a contrasting upholstery is interesting. Likely because the LF-Z doesn't preview any specific upcoming model, Lexus offered nearly no details about what powers the concept beyond electricity. It has the batteries mounted in the floor, and it features dual motors, one for the front wheels and one for the rear wheels, which isn't particularly remarkable. No range or power numbers were given. Steering is done by-wire, kind of like what you'll find in certain modern Infinitis, and the car features other bits of technology that are already available or coming soon to production cars such as augmented reality displays, a smartphone key system, electrochromic roof glass and reclining rear seats. Still, we think it's a distinctive concept car that could spawn some similarly distinct production cars. Lexus announced that between now and 2025, it will launch more than 10 new electrified models as conventional hybrids, plug-in hybrids or fully electric cars.

Lexus is sending its 2017 RC F GT3 to do battle in the US and Japan

Bare carbon fiber doesn't do much to tone down the swoopy, animal RC F GT3, does it? This is the latest tweak of the Lexus GT3 racer, which appeared in an earlier spec with the American team F Performance Racing. (Incidentally, the team changed its name to 3GT Racing recently to further differentiate itself from Lexus.) The latest RC F racer will compete in IMSA and Super GT racing. Lexus will field two cars in each series. Since GT3 and the Japanese GT300 cars share a spec, this RC F GT3 will race as an RC F GT300 in Japan with the LM Corsa team. On our side of the Pacific, the car will debut at the 24 Hours of Daytona on January 29th, and compete with the aforementioned 3GT Racing team in the GTD category of the IMSA Championship Series. Barring any unannounced changes, the 2,756-pound coupe will pack a front-mounted V8 derived from the production RC F's engine and tuned to deliver over 540 horsepower, depending on series regulations. It should be mentioned that in Japan, the car will race alongside its bigger brother, the LC 500 GT500 car, which we told you about last year. Related Video: Featured Gallery 2017 Lexus GAZOO Racing RC F GT3 Motorsports Lexus Coupe Racing Vehicles lexus rc f lexus rc f gt3