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Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."

Lexus previews its next design language with an electric concept

Identifying a new or a late-model Lexus is child's play: Look for the giant spindle-shaped grille. It's a styling cue that defines all of its recent models, and designing an electric car is evidently not an excuse to get rid of it. Lexus published a dark teaser image that previews an electric concept that will usher in its next design language. Like parent company Toyota, Lexus has long resisted the shift towards electric cars by fervently arguing hybrids make more sense. But, as even its home country mulls a blanket ban on internal combustion technology, it's left with no choice but to go electric. It already sells a battery-powered variant of the UX in Europe, but the concept it previewed on its social channels was designed as an electric car from the get-go. It's still shrouded in secrecy, we don't even know its name yet, but we can already tell the spindle stays. Its outline clearly appears between the sharp LED headlights, though it almost looks full. And, like seemingly every concept car released in the past three or four years, the newest member of the Lexus portfolio wears a backlit emblem. Lexus electric prototype View 4 Photos Interestingly, Lexus also quietly published a separate video highlighting the electric and hybrid technologies it's developing for the 2020s, and the footage reveals a heavily-camouflaged crossover lapping a test track in Japan. Shown in the gallery above, it's fully electric, and it might be at least related to the upcoming concept. Direct4 technology will power the car. Short for Direct 4-Wheel Drive Force Control, it's a system that automatically adjusts the torque sent to each wheel based on the road and driving conditions. In this application, it consists of two electric motors (one per axle), and its total output checks in at 402 horsepower and 442 pound-feet of torque. Lexus noted it can be used for gasoline-electric plug-in hybrid systems, too. We'll need to be patient to find out more about the concept. For example, we don't know if it's related to the electric car that Toyota will release in Europe in 2021, or if it's something else entirely. If the concept and the prototype shown testing in Japan are indeed the same car, it looks like its launch is right around the corner. Related video:

2016 Lexus ES shows updated, US-spec face

Lexus debuted the refreshed style for the ES at the Shanghai Motor Show with a much more prominent take on the company's spindle grille. If you hoped the conspicuous schnoz might be toned down for the US version of the luxury sedan, we have some bad news. The US-spec 2016 Lexus ES looks exactly the same. The spindle grille stands as one of the most polarizing styling features on new vehicles today. Rather than soften things, Lexus' designers make the shape even more pronounced for the refreshed ES. The latest take removes the crossbar from the center and outlines the whole thing in chrome. More angular, standard LED headlights make the edges appear even sharper, as do the triangular foglight surrounds at the lower corners. At the back, the taillights feature a more conspicuous L-shape and chrome-tipped, rectangular exhaust tips finish things off on the ES 350. The company also adds some evocatively named colors, including Autumn Shimmer, Nightfall Mica, Caviar, and Eminent White Pearl. Beyond the updated looks, the other major change for the ES is the availability of the Lexus Safety System+ suite of tech. It includes a Pre-Collision System, Lane Departure Alert with Steering Assist, Intelligent High Beam, and High-Speed Dynamic Radar Cruise Control. If all that isn't enough to make you feel more secure behind the wheel, a blind spot monitor with rear cross traffic alert is an additional option. The improvements to the interior aren't quite as drastic as the outside. There's a redesigned steering wheel, shift knob with a leather boot, and more soft-touch materials around the console. New trim colors include Linear Dark Mocha, Illustrious Piano Black, and matte-finish Bamboo. Both ES 350 and ES 300h models are unchanged in terms of powertrains. For a starting price of $38,940, after the $940 destination charge, buyers can get the ES 350 with a 268-horsepower, 3.5-liter V6 and six-speed automatic. For $41,860, customers can order an ES 300h with a hybrid, 2.5-liter four-cylinder making a total output of 200 hp. Luxury, Emboldened: Lexus ES 350 Revs Up Style and Luxury for 2016 Refreshed Look with Bolder Rendition of Lexus Spindle Grille Standard LED Headlights and Other Premium Design Features New Lexus Safety System+ Suite of Driver Assist Technologies Upgraded Interior Finishes Mark Levinson Audio and Panoramic Roof Available with All Packages July 10, 2015 Maintaining luxury leadership requires a relentless pursuit.