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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Updated Lexus CT200h coming next year, new variants reported

Lexus has had a minor success on its hands with the CT200h, a funky, five-door, sport-luxury hybrid that burst onto the scene in 2011, and managed just over 17,000 US sales in 2012. Worked out to a monthly average, that's nearly 50 percent more units per month than Lexus initially targeted when the car went on sale.
Though it's done well, the CT has been left behind while designers and engineers have reworked the rest of the Lexus lineup, bringing out fully revamped versions of the GS, IS and LS over the past few years. According to a report from Down Under, though, the little CT will get some attention soon.
Speaking to Sean Hanley, boss of Lexus Australia, Aussie site The Motor Report picked up a telling quote about the execs affections for the CT, when he said, "We see the CT200h as our greatest opportunity." Hanley added that a refresh of the CT could happen early in 2014, while a clean-sheet reworking would happen around 2016.

Calgary Airport converts handicap parking to Lexus-only stalls

At the YYC Calgary International Airport, travelers found that the usual accessible parking spots (referred to handicap or disability parking here in the U.S.) near the doors had been painted over, no longer saved for the people who need them. Instead, they were reserved for Lexus drivers as part of a marketing campaign. Understandably, the airport received a complaint after a family with access needs entered the short-parking area to find the Lexus logos painted where the accessible parking had been, as CBC News reports. The airport had sold the spaces to Lexus as a way to generate revenue as part of a marketing campaign. Even worse, YYC hadn't replaced the accessible spaces yet, though Calgary Airport Authority spokesperson Jody Moseley told CBC News the airport was in the process of moving them when it started to draw attention. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The story ends well, however: The Calgary Airport Authority is converting the Lexus spaces back to accessible parking, and said in a statement of apology that the new accessible stalls meant to replace the original ones will also remain in place, so it's a net gain for disabled travelers. YYC also apologized to Lexus Canada, which it says "did not play a role in selecting, and was not aware of, the locations for the campaign." Lexus issued its own apology, saying it would "more carefully scrutinize the details of these types of marketing campaigns" in the future. Related Video: News Source: CBC News via JalopnikImage Credit: Geography Photos/Universal Images Group via Getty Images Government/Legal Lexus Luxury parking disabilities airport handicapped accessibility airport parking