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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

The 2021 Lexus LC 500 Convertible is blissful, motoring beauty

Exquisite, grand, beautiful. Any of these words and more like them could be used to describe the 2021 Lexus LC 500 Convertible’s design. They also apply to the noise made by LexusÂ’ 5.0-liter naturally aspirated V8 engine. In fact, go down the list. The interior is just as stunning. Its handling defies the 4,557-pound curb weight. Sure, the infotainment system is hot garbage to use, but Â… who cares? Messing with a formula as perfect as the LC 500 Coupe is dicey business. That said, these designers already had one mic drop moment. WhatÂ’s a second with the Convertible? One look at the dazzling drop top is enough to turn anybody into a believer. The original LC was essentially just the LF-LC Concept brought to life in production form. Few (if any) designs of the past decade have transitioned so gloriously from the make-believe world of concept cars to production vehicles. Seeing the LC parked amongst Ford Explorers, Chevy Tahoes and other regular fare at a grocery store brings into focus how unprecedented the design is. It looks as though somebody ripped the car straight out of a fantasy novel and stuck it on city streets. The first time I drove the LC, some guy and his friend followed me for several miles until I arrived at my destination, just to scramble out of their car and get a closer look. ThatÂ’s the kind of car this is. Many years from now, there will be beautifully preserved examples of them sitting on the grass at concours shows across the country, rightfully taking its place as a shining example of peak car design from this era. And yes, those are heady words. But look at it! The Lexus spindle grille that looks so awkward and out of place on some Lexus models fits the LCÂ’s face. ItÂ’s complemented by a striking triangle-shaped triple-LED headlight design. Lexus designed the front LED daytime running lights to swoosh in the same shape and style of the grille, too. There are no obnoxious or unnecessary fake vents (looking at you, Supra). ItÂ’s not trying to be a muscle coupe with a super aggressive chin or bulging hood. The front is just clean, pointed perfection. ItÂ’s when we get to the A-pillar that the Convertible begins to diverge from the Coupe. Connecting to the top of the pillar is, well, a roof.

Custom LED-Covered Lexus LIT IS Revealed | Autoblog Minute

Lexus made a custom programmable LED-covered IS sedan for a music video. Lexus Autoblog Minute Videos Original Video autos lexus is