2008 Lexus Rx 350 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2021 Lexus LX 570 gets an Inspiration Series run of 500 units

The 2021 Lexus LX 570 will haul its 13-year-old bones into the 2021 model year with the enticements of the Sport Package, along with an Inspiration Series model produced in a run of 500 examples. New features and options for 2021 are Amazon Alexa capability, Nori Green exterior paint, and interior leather colored Glazed Caramel. The Sport Package dials up bodykit add-ons for the front and rear fascias, a sport grille, body-colored side mirrors with chrome accents, and forged 21-inch wheels outside. A black headliner inside broods over semi-aniline leather trim offset with leather in black, Cabernet, or that new Glazed Caramel hue.  The LX Inspiration Series can be had in either Black Onyx or the $425 White Pearl exterior. Outside, it goes heavy on the sinister. A black grille features a black chrome surround, there are black headlamps and taillights with smoked lenses to go with black fog lamps, black trim around the windows and black chrome garnish elsewhere, black roof rails and door handles, and black badges on the back of tailgate. The rolling stock is a set of 21-inch black wheels with black center caps. The limited-edition spent all its fun money on the exterior, the interior left with unique floor and cargo mats, and unique key gloves.  All models come with the Lexus Safety System+ that groups features like Blind Spot Monitor with Rear Cross-Traffic Alert, Panoramic View Monitor, Multi-Terrain Monitor, and Intuitive Parking Assist. The engine bay retains its 5.7-liter V8 throwing 383 horsepower and 403 pound-feet of torque, shifting through an eight-speed automatic and sending power to all four wheels through a Torsen limited-slip differential. If an LX 570 ever sees an unpaved road, it will have nothing to fear, equipped standard with its Crawl Control system that comes with Turn Assist and Hill-start Assist Control. On sale as of now, prices on the two-row, five-seat LX 570 and the three-row, seven-seat model have gone up by $100. The two-row starts at $86,580 and gets a $1,025 destination charge, totaling $87,605. The three-row starts at $91,580 and gets a $1,295 destination charge, so it starts at $92,875. Lexus didn't mention pricing for the Sport Package or the Inspiration model, both of which are exclusive to the three-row, and they're not on the Lexus configurator as of writing, so speak to your dealer about those if they speak to you. Related Video:    

Award-winning Lexus Sport Yacht to get a production successor

Imagine driving along a coastal road in the evening sun, listening to Christopher Cross, Michael McDonald or some other very smooth singer usually associated with the tag "Yacht Rock". Perhaps a Lexus coupe could very well suit that soft rock mental imagery, with "Sailing" playing from its Mark Levinson audio as you cruise down the road in a laid-back fashion. But you could in fact be sailing in a Lexus-branded boat, too. Revealed a year ago, the Lexus Sport Yacht isn't just a badge-engineering job: it was created by Lexus Design, engineered by Toyota's Marine Division and built by the Wisconsin-based boat manufacturer Marquis-Larson Boat Group. The one existing example has just now been honored at the Yokohama International Boat Show, by Japan's Boat of the Year committee. As Toyota's Executive Vice President Shigeki Tomoyama accepted the award, he also announced production plans for a globally sold Lexus Yacht. "Based on our amazing experiences in engineering, building, testing and showing the Lexus Sport Yacht concept last year, we've decided to take the next bold step of producing an all-new larger yacht that builds on the advanced nature of the concept while adding more comfort and living space," Tomoyama said. "We plan to start sales in the U.S. in the latter half of 2019, with sales in Japan following in the spring of 2020." The new, 65-foot yacht will be built in partnership with Marquis-Larson, and more details of it will be revealed later. Related Video: