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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lexus teases 2022 LX 600 flagship SUV

Like so many things at the moment, the Lexus LX debut got pushed back, but it's nearly upon us. Toyota's luxury brand began the teaser campaign for the 2022 Lexus LX 600 today, in preparation for an online debut October 13 at 12:30 p.m. Eastern at the same time the vehicle is unveiled live in the United Arab Emirates and Saudi Arabia. We can glean a few things from the teaser, the first being the same Lexus design language we recently saw on the 2022 NX transferred to what will be the automaker's flagship SUV. That means an LED light bar connecting two hockey-stick taillamps above a spelled-out "LEXUS" instead of the Lexus logo. The chrome accents of the LX 570 are history, the rear license plate placed in an unadorned trapezoidal recess. The rear bumper is now nearly flush with the tailgate and loses its stanchions at the edges.    And then there's that LX 600 badge, officially signaling that numbers aren't about engine displacement. Depending on market, the LX is expected to get the twin-turbocharged 3.5-liter V6 that launched with the 300-Series Toyota Land Cruiser in June and puts out 409 horsepower and 479 pound-feet of torque in that model. Japanese outlet Creative Trend says this mill will eventually get hybrid assistance to create an LX 750h trim with 480 hp and 642 lb-ft. of total system output. The 3.3-liter diesel V6 with 305 hp and 516 lb-ft. could end up in places like Japan and Australia, and it's possible a base version with the naturally aspirated V6 finds its way to market.  Toyota said putting the new Land Cruiser on its TNGA-F platform saved about 440 pounds. We won't be surprised if the Lexus loses some weight as well, but we also expect a lot of new tech in the LX 600, and luxury is heavy. Features like the Multi-Terrain Select system and Multi-Terrain Monitor seem like shoo-ins, as does the 360-degree camera system. An option for fingerprint authentication to start the vehicle might bow as well. We'll know next week when the 2022 LX livestream kicks off. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus flagship SUV, a true three-row crossover and an EV on the way, dealer says

Lexus is working to update its mostly dormant portfolio with new cars to populate currently unfilled segments. These will include a full electric vehicle, a true three-row crossover, and a flagship SUV. Many existing models will be getting updates as well, along with a new infotainment system. The agenda was outlined by the chairman of the Lexus National Dealer Advisory Council, John Iacono, in an interview with Automotive News. It very much reads like someone trying to show how much they know by spilling the beans on random bits of info they've heard (it's definitely not anything approaching official information from a company executive), so we'll take most of it with a fistfull of salt. Still, there's plenty here that certainly makes sense given the state of the current Lexus lineup.  Iacono says that Lexus has not been quick enough to fill new segments in the last two years. It was "only the service that kept people coming back," he says. Customers turned elsewhere because they couldn't find what they wanted in the Lexus lineup, even though the cars are "bulletproof." What those customers wanted, he says, included a three-row crossover. A couple of year ago, dealers rejoiced when the RX was stretched to accommodate a third row (pictured below), but it was only a stopgap to keep dealers happy. Iacono said this people-mover will arrive "relatively soon," likely referring to the luxury crossover set to be introduced this year. Lexus doesn't want to deviate from RX's philosophy because it's the brand's most successful product. Lexus does sell two other three-row vehicles, but the GX and LX are traditional body-on-frame SUVs derived from off-road-oriented Toyotas.  View 20 Photos Speaking of the LX, Lexus will soon be producing an SUV that Iacono believes will become the marque's flagship. The halo car crown will no longer be worn by the luxurious LS sedan or flashy LC grand tourer coupe. Instead, Iacono described this SUV as a niche off-roader that won't sell at high volumes, but will serve as a must-have item that makes the brand cool. To us, that sounds a lot like the previously reported Lexus-badged version of the next-generation Land Cruiser. Curiously, Iacono later refers to upcoming refreshes of the GX and LX, so perhaps the new flag-bearer will be called something else. Or, again, perhaps the chairman of the Lexus National Dealer Advisory Council just doesn't know as much as he lets on in this lengthy interview.