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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2022 Lexus LX 600 starts at nearly $90,000

Lexus unveiled pricing for the 2022 LX 600 SUV by uploading the new truck's configurator. Financially, there's good news for American shoppers who want the 300-series Toyota Land Cruiser but can't have it: the LX 600 isn't much more expensive than the outgoing Toyota. Last year's two-row, entry-level Land Cruiser started at $85,665 after destination. The entry-level, two-row 2022 LX 600 starts at $88,245 after the $1,345 destination fee — which has gone up by $50 — an increase of $2,580, but for the completely new model with additional luxury trimmings. The price difference is even less between LX generations, with the new one costing a scant $470 more than the 2021 LX 570. Pricing for all five trims is below. Base: $88,245 Premium: $96,345 F Sport: $102,345 Luxury: $104,345 Ultra Luxury: $127,345 All trims sit on the same TNGA-F body-on-frame chassis as the Land Cruiser and are powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. Power goes to all four wheels through a ten-speed automatic transmission. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Inside, the dual-screen infotainment system features a 12.3-inch upper touchscreen that handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. The base model comes with two rows and seating for five. The Premium adds a third row for seven-person seating and offers more package options like the 25-speaker Mark Levinson audio system. The new F Sport trim sports telltale exterior signs like a black mesh grille and 22-inch forged aluminum wheels. Mechanically, it's upgraded with a limited-slip differential, sport-tuned adaptive dampers and an exclusive rear stabilizer bar. Luxury boasts finer leather and audio.

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.