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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota expands Takata airbag inflator recall

The Basics: Toyota will recall 198,000 examples of the 2008 Corolla and Matrix and the 2008-2010 Lexus SC430. The Problem: The vehicles contain Takata's dual-stage inflators in their front passenger airbags, which could rupture in a crash. Injuries/Deaths: None reported in this population of vehicles. However, experts believe Takata's inflators have links to at least ten fatalities. The Fix: Dealers will replace the part with a newly manufactured one. If You Own One: Toyota will notify owners about the recall by first-class mail in March and will send a remedy letter in June when the parts are ready. TOYOTA EXPANDS TAKATA AIRBAG SAFETY RECALL TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators. This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure. Approximately 198,000 Model Year 2008 Corolla and Corolla Matrix and Model Year 2008-2010 Lexus SC430 vehicles will be added to the recalls. The involved vehicles are equipped with a Takata-produced dual-stage front passenger airbag inflator which could potentially be susceptible to rupture when deployed in a crash. All known owners of the affected Toyota / Lexus vehicles will be notified by first class mail. Dealers will replace the airbag inflator or the airbag assembly with a newly manufactured one at no cost. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-do-date Safety Recall information on Toyota, Lexus or Scion vehicles, customers should check their vehicle's status by visiting toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Toyota Customer Service at 1-800-331-4331, or Lexus Customer Service at 1-800-255-3987. ###

2019 Lexus LX Inspiration Series is relatively uninspiring

We're a whole month away from the Los Angeles Auto Show, but Lexus is already showing us a special edition LX it plans to debut at the show. Called the LX Inspiration Series, it's an appearance package for the already opulent Lexus SUV. It starts with black paint and black wheels, then adds black trim to the headlights, fog lights and windows. Its grille gets a new dark chrome surround — as though it needed to be any flashier. The headlamp lenses are smoked black as well. Around back there's more black chrome accents around the taillights, license plate surround and back door. Then for what we can only assume is for balance, Lexus gave it a white leather interior. The white leather is complemented by plenty of black leather to create a two-tone appearance. It looks expensive and classy and all of the things that a $100,000 Lexus should be – this special edition climbs over the century mark at $101,715 including destination charges. You do get a fully-optioned version of the LX with the four-zone climate control, heated/cooled rear seats and projector door lamps, but this version is still significantly more expensive than the base Lexus LX which comes in under $90,000. The Toyota Land Cruiser-based LX is ancient at this point, and frankly this doesn't do much to move the needle. No other updates appear to be in the works for now, so you better really like this traditional SUV to go grab one up. Only 500 of these "Inspiration Series" special edition models are planned if the blacked-out exterior strikes your fancy. Related Video: Featured Gallery 2019 Lexus LX Inspiration Series View 12 Photos Lexus SUV Luxury Off-Road Vehicles toyota land cruiser 2018 LA Auto Show