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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus teases its fourth flagship model

Out of nowhere, Lexus has dropped a teaser for a new vehicle to be revealed very soon. And it sounds like it's not just any model addition. The company describes it in press releases as its fourth flagship and as a "one-of-a-kind." The other flagships the company refers to are the LS sedan, LC coupe and LX SUV. Unfortunately for us, it's darn difficult to tell what the teaser is of. All we can really make out are the colors of a dark bronze and piano black. There's also a silver cylinder just standing at the edge of the image. There aren't any lights or door handles or other visible vehicle parts. Still, since Lexus refers to it as a new flagship, we presume this teaser is of a new vehicle. While the brand may seem to have a full flagship lineup among the three aforementioned models, one of them is increasingly an outlier: the LX. While it is indeed a top-rung SUV, its body-on-frame construction and off-road capabilities make it less of a real on-road competitor to new flagship crossovers such as the new Audi Q8 and upcoming BMW X7. As such, we have a feeling the teaser could be to a flagship crossover, and it will probably be based on the LF-1 Limitless concept shown at the 2018 Detroit Auto Show. The company has already expressed a strong desire to produce something like it. It seems like a pretty safe bet unless this all turns out to be a corny branding exercise in which Lexus launches a cologne or stereo system inspired by its flagship cars. At least we won't have long to learn what the mystery product is, since the company said more information would come 24 hours after the teaser dropped. Related Video: Image Credit: Lexus Lexus Luxury lexus lf-1 limitless

Lexus LF-1 Limitless lights up like a Christmas tree in new teaser

We don't know much about the Lexus LF-1 Limitless Concept that's coming to the 2018 Detroit Auto Show, but we do know it's going to have some crazy complicated headlights. Lexus released a second teaser of the oddly named Limitless, this time focusing our attention on the conceptual crossover's face. And let's just say there's a whole heck of a lot going on. As you can see in the animated GIF below, the show starts with a traditional Lexus badge in blue, followed by a few slashes of light in a shape that would make Zorro proud. And then things get really crazy. A yellow-hued set of slices carve through the fascia below the headlights, forming a sort of wide-set Fu Manchu, though this one was penned not by Sax Rohmer but by the designers at CALTY in California. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. via GIPHY We'll have all the details on the LF-1 Limitless on January 15, so stay tuned. Related Video: Detroit Auto Show Lexus Crossover Concept Cars