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Lexus LC 500h | Autoblog's 2018 Technology of the Year winner

Each year, we here at Autoblog review and test hundreds of cars from dozens of automakers, but only a few show the kind of technological advancement (whether that's infotainment, active safety features, advanced engine or transmission designs, or novel suspension) required to compete in the Technology of the Year award process. We award an automaker for bringing to the market features, components or an entire vehicle that we feel pushes the industry forward and sets the stage for things to come. For 2018, the Autoblog Technology of the Year award goes to the Lexus LC 500h and its Multi-Stage Hybrid System. For years, hybrids have sacrificed engaging dynamics in favor of improved efficiency. A few high-end models bucked that trend, but nothing truly mainstream felt quite right. Lexus' Multi-Stage Hybrid System is different, marrying an e-CVT that has six virtual gears to a conventional four-speed automatic, resulting in 10 effective ratios. It's as complicated as it sounds, though in practice the difference between it and a standard automatic is nigh imperceptible. You get the benefits of a hybrid — fuel efficiency, part-time all-electric driving — without sacrificing driver enjoyment, all packaged inside a stunning, fun-to-drive grand tourer. We feel the new hybrid system really gives the LC 500h a leg up on the competition, particularly because it pairs long-distance comfort, high performance, and efficiency in a way we feel will really resonate with consumers (and competing automakers, too). Our editors were impressed by just how well the LC 500h passed off duties between the internal-combustion engine and the electric motors, the only real tell that it was in EV mode being the tachometer needle resting at zero. And the regular Lexus LC 500 is also a wonderful car. It's also a step forward for Lexus as a whole. For years, the Japanese automaker was known for solid luxury vehicles that were sedate to a fault. The LFA was a worthy halo car, but it was also basically unattainable to an average well-off buyer. The F performance vehicles (IS F, GS F, and RC F) gave a much-needed kick to the brand but were a bit rowdy and rough around the edges. The LC 500h strikes a more perfect balance that feels truer to Lexus' brand values: It's quiet without being boring, and exciting without offending. It's also green without punishing the driver for it. Lexus paid great care to get the balance of this car right.

Lexus UX crossover photo and video released ahead of Geneva

At long last, we have eyes on the production version of the Lexus UX compact crossover that will debut at the Geneva Motor Show next month. The retail-ready model was previewed by the UX concept shown at the 2016 Paris Motor Show, which looked like Batman's loaner vehicle while his Tumbler was in the shop. As one would expect, the UX that customers will be able to buy has filtered out all of the bizarro, leaving what looks like a little Lexus NX sprinkled with unique design cues, such as the upright vents in front and the full-width taillight. Lexus calls the UX its "first urban crossover," for reasons we can't imagine; even the Lexus LX, which could probably drive from Boston to Reykjavik if given a long-enough snorkel, only gets dirty in Jackson Hole or at Whole Foods. More reasonably, Lexus promises "exceptional body rigidity," a low center of gravity thanks to a hunkered-down platform borrowed from the Toyota C-HR, and handling that "will be as agile as a hatchback." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Engine specifics will likely wait until Geneva, but we do know that Lexus trademarked UX 200, UX 250, and UX 250h a couple of years ago. The big-brother NX comes in 300, 300 F Sport, and 350h guises, but is equipped with a 2.0-liter turbo putting out 235 hp in standard spec. Lexus will need room between the UX and NX, but UX competitors like the Audi A3 pump out 200 hp, and the BMW X1 serves up 228 hp. The teaser video above reveals the instrument panel, topped by a widescreen infotainment center that looks like a minimalist rework of the Lexus RX interior. The gauge cluster has physical dividers but appears to be completely digital. You can watch Lexus' livestream from Geneva for all the details we don't have now, or just check back here on March 6 for the particulars and the photos. Related Video: Motorsports Geneva Motor Show Lexus Crossover Luxury Videos lexus ux

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.