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Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Lexus LS 500 Inspiration Series is a limited extra-luxe edition of the flagship sedan

Lexus is continuing its trend of making its “Inspiration Series” of cars, and the latest model to get the treatment is the LS 500. Just like all the others before it, this one is mainly an appearance package meant to set it apart from other LS 500s on the road.  The first unique touch is its Deep Garnet paint that isnÂ’t available on the normal LS 500. Then you get 20-inch black chrome wheels that go quite nicely with the paint color. Lexus didnÂ’t forget the Inspiration Series interior, either. Standard is the ultra-luxe Kiriko glass trim you can get as an option on the regular LS 500. It looked stunning on that car, and itÂ’s going to look great combined with the white leather seats on this one, too. Lexus is also giving the Inspiration Series blue LED dash lighting and “Lexus” puddle lamps below the doors. There are only going to be 300 LS 500 Inspiration Series cars sold in America, and theyÂ’re going to be available to buy this fall. Mechanically, itÂ’s exactly the same as a regular LS 500 with the 3.5-liter twin-turbo V6 making 416 horsepower and 442 pound-feet of torque. As for pricing on this limited-edition model, Lexus isnÂ’t saying quite yet. A regular LS 500 similarly equipped is around the $100,000 mark, so look out for something in that range when we do get a price. Related Video:

Lexus shows off gaming-themed IS built with input from Twitch community

Lexus has revealed the 2021 "Gamers' IS," which was built in collaboration with the Twitch community as an "ultimate gaming space." Based on a 2021 IS 350 F Sport, the Gamers' IS looks every bit the part of a crowdsourced promotion, with every element chosen by community vote.  "The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan," said Vinay Shahani, vice president of marketing at Lexus. "We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior design is based around a theme called "Neon Tokyo," which, yep, that's what that looks like. An acrylic layer was added to the cabin ceiling with resin rain drops formed into it. Backlit with RGB LEDs, the ceiling is meant to give the feel of driving through downtown Toyko at night during a light rain shower. Neat. The passenger seat is where the gaming ostensibly happens, and elements here such as the type of monitor, controller bling and even the drinks in the center console (aka "gaming fuel") were chosen by the Twitch audience too. We're talking about a showpiece here, as is plain from the detail work. This looks like the sort of thing Lexus would have set up at CES and later this year at E3 (the annual Electronic Entertainment Expo), but it may have made the auto show circuit as well. It's not really much of a car, nor would it make a very good gaming space, but hey, it's colorful.