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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Amazon Alexa will become your co-pilot in Toyota, Lexus cars

A number of carmakers have introduced Amazon Alexa voice commands that can activate the locks and climate control on their cars, but Toyota is going a step further with Alexa integration by bringing Alexa into the car. Starting in 2018, Toyota will join the likes of BMW by offering the full Alexa voice-controlled app in Toyota and Lexus vehicles with either EnTune 3.0 or EnForm 2.0 infotainment systems. Though Toyota doesn't specifically say which models, we suspect the Camry and Sienna will be the first, since they're the only Toyotas with EnTune 3.0. With Lexus, the LC, NX, RC, and LS models all have available EnForm 2.0, so any or all of those could get Alexa this year. Toyota suggests a number of ways users could use Alexa in the car, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house. That suggestion rings strongly to those of us in the midst of the bomb-cyclone winter storm. We imagine you'll probably even be able to order goods from Amazon, too. One thing that is strange is that Toyota has made this leap in connectivity, and yet you still can't get Apple CarPlay or Android Auto on any Toyota or Lexus. This is especially odd as it's safe to assume more people own and use Apple and Android products on a daily basis and on the road than Amazon Alexa. Not to mention the fact that almost every other automaker offers both systems on their vehicles. Either way, mobile Alexa presents some interesting possibilities and is sure to be appealing to fans of the Amazon service. And while only a few models will be available with it in 2018, Toyota and Lexus will expand availability in 2019. Related Video:

Lexus LF-Z Electrified previews future Lexus hybrids and EVs

While the company has yet to release a fully electric car or even plug-in hybrid in the U.S., the company is adamant that it's ramping up electric plans. One way it's doing this is with concept cars, and the latest is the Lexus LF-Z Electrified, just in case you forgot what powers it before the middle of this sentence. It's not a specific preview of any particular model, but is meant as a hint of a series of, well, electrified Lexus models coming in the next few years. The LF-Z is a clear evolution of the LF-30 Electrified concept from the 2019 Tokyo Motor Show. Like that concept, the front of the car effectively inverts the current Lexus grille design, with the "spindle" section in the middle being solid, and the area on either side covered with dark translucent panels that evoke open areas. The whole body is more crisp and creased than the LF-30, and it looks a little more grounded in reality. It has four conventional doors with actual door handles, the proportions are closer to a sedan or fastback, and a seemingly conventional taillight bar. But getting up close reveals many intricate details such as the cubic shapes in the front fascia, the frilled edges of the front fender flares, and the narrow breaks in the lighting. The interior is ultra-minimalist, with all the display systems placed around the driver, and a simple dash that wraps around to the doors and the rear seats. The seats themselves have a similarly geometric design to the exterior, and the choice to highlight the driver seat in a contrasting upholstery is interesting. Likely because the LF-Z doesn't preview any specific upcoming model, Lexus offered nearly no details about what powers the concept beyond electricity. It has the batteries mounted in the floor, and it features dual motors, one for the front wheels and one for the rear wheels, which isn't particularly remarkable. No range or power numbers were given. Steering is done by-wire, kind of like what you'll find in certain modern Infinitis, and the car features other bits of technology that are already available or coming soon to production cars such as augmented reality displays, a smartphone key system, electrochromic roof glass and reclining rear seats. Still, we think it's a distinctive concept car that could spawn some similarly distinct production cars. Lexus announced that between now and 2025, it will launch more than 10 new electrified models as conventional hybrids, plug-in hybrids or fully electric cars.