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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2015 Lexus NX 300h

With so much hullabaloo being made over the first gasoline turbocharged engine produced by Lexus, it's easy to forget that there's another option for those who'd rather (barely) hear the whirring of electric motors than the high-pitched whizzing of turbos. That's too bad, because we think the NX 300h is one of the more interesting hybrids on the market, due in large part to its innovative all-wheel-drive system and relatively sporty driving dynamics. We spent several hours with the brand-new hybrid crossover from Lexus, and we came away with plenty to talk about.
Driving Notes
Of course, the big thing that differentiates the 300h from the 200t is its drivetrain. In place of the 2.0-liter turbocharged four-cylinder sits a 2.5-liter gasoline engine that runs exclusively on the Atkinson cycle to save fuel, augmented by a pair of electric motors and mated to an electronic continuously variable transmission. Lexus is no stranger to hybrids, buoyed by parent company Toyota's expertise, and the basic setup used by the NX 300h is a well-known quantity shared with the ES 300h.

2018 Lexus RX 350L, RX450hL are here to fill your 7-seat needs

The Lexus RX is the Japanese automaker's best-selling model, moving nearly twice as many units so far this year as the runner-up, the Lexus NX. Considering the state of the crossover-crazed market, that should be a surprise to absolutely no one. Still, customers demands more, and automakers are happy to deliver. Currently, Lexus has a three-row crossover-shaped hole in its lineup. Soon, that gap will be filled by the new seven-passenger 2018 RX 350L and RX 450hL. Sure, you can get three rows in the GX and LX, but traditional SUVs like that aren't selling nearly as well as more fuel efficient and more affordable car-based crossovers. The RX 350L and RX 450hL are based on the standard and hybrid RX variants. The pair have been extended by 4.3 inches to help accommodate an extra pair of seats. The angle of the rear window has also been changed to make sure third-row occupants have a reasonable amount of headroom. The RX's second row folds in a 40/20/40 split. Access to the third row is granted with a lever that slides the second row up and forward. The second row also sits slightly higher than the third, creating some much needed footroom. Tri-zone climate control is available, and gives those in steerage control of their own ventilation. A pair of cup holders keeps drinks from ending up in the hair of those sitting up front. The third row folds flat when not in use. Like the standard RX 350, the RX 350L is powered by a 290-horsepower 3.5-liter V6 and is available in both front- and all-wheel drive. The RX 450hL comes standard with all-wheel drive. It's powered by a 3.5-liter V6 and two electric drive motors. Total power output is 308 horsepower. An EV mode allows the hybrid to run on pure electricity for a short amount of time. The models go on sale early next year. Related Video: Featured Gallery 2018 Lexus RX 350L: LA 2017 View 15 Photos Related Gallery 2018 Lexus RX 350L News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Green LA Auto Show Lexus Crossover SUV Hybrid Luxury lexus rx 2017 LA Auto Show lexus rx 350