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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus UX Concept represents a bold crossover future

This is the Lexus UX Concept. You can call it the Ucks, because that's what we're doing. And oh yeah, it's really weird. The UX is a concept in its truest form, from the bizarre wheel/tire combo to the "inside-out" design concept, the latter which reminds of Wonko the Sane from So Long and Thanks for All the Fish. Designed by Lexus' studio in southern France, we aren't even really sure how to describe the design features of the UX. The sharp and angular exterior bleeds in and out of equally strange cabin seamlessly. But more than the body's creases and cuts, it's the general shape of the UX that's most interesting – this is a compact crossover, but it looks more like a jacked-up shooting brake than a typical two-box CUV. The rear doors seemingly bleed into the aggressively raked C-pillar, while the long hood give the UX a more sporting character than most cars in this segment. At the same time, Lexus went out of its way to deemphasize the UX's sporty traits – square, off-road-like wheel arches contrast the strong front fenders that bulge up and above the hood, for example. The fact that designers painted these arches silver to contrast with the lovely amethyst paint gives them an even greater visual weight. Lexus says the overall idea for the silver accents – the wheel arches, mirrors, and roof rails – "represent a form of continuous yet interrupted bone structure." Whatever you say, guys. But the wheels and tires represent the strangest visual detail. The 21-inch wheels actually extend into the tires. Lexus says it used laser carving to cut into the tire sidewalls, and then integrated the wheel spokes into rubber. The visual effect reminds us of those weird airless tires that pop up every few years. The interior, meanwhile, implements Lexus' Kinetic Seat Concept for the first time. Believe it or not, the futuristic seats are the most insignificant part of the cabin. See, UX, in tech circles, is short for user experience. With a name like that, we expect big changes to the driving experience, and that's what Lexus delivers – from the swooping, overlapping dash that creates a real sense of depth from the driver's seat to the three-dimensional effect of the cabin's three displays, the cabin is a fascinating place. Of all the "deconstructed" styling elements Lexus implemented on the UX, we like the design of the dash the most.

Lexus boots up early NX configurator

Lexus is ramping up to launch its NX luxury compact crossover. Its international website just launched a teaser page for the CUV that shows off the available models and some nifty new photos of the upcoming vehicle on location. The site also includes an early configurator to allow potential customers to imagine their future NX.
Unfortunately, the configurator is quite bare bones at the moment. It only allows users to choose from 4 trims, 10 colors and 3 wheel designs. You can't do anything to the interior, and there are no options. Pricing is still a mystery as well.
We do know that in the US the NX is offered with either the company's new 2.0-liter four-cylinder, turbocharged engine with a six-speed automatic or a 2.5-liter four-cylinder hybrid powertrain. The F Sport package is also available with either engine for a dash more sport in your crossover.