Lexus Lx 570 With Navigation & 3rd Row 4wd on 2040-cars

Auto blog

Lexus LS mid-cycle refresh to restore V8-powered LS 600h hybrid?

When Lexus launched the fifth-generation LS at the end of 2017, the Japanese luxury maker predicted its once-brand-defining sedan would sell 12,000 units per year in the U.S., a threshold the model hadn't reached since 2010. The LS managed 9,301 transactions here in 2018, its first full year on sale, falling back to 5,528 units in 2019. Through the first three coronavirus-affected months of this year, Lexus dealers have sold 801 LS sedans, compared to 1,404 units in Q1 2019. There's a mid-cycle refresh supposedly due for release in the fall of 2021, and the June issue of Japanese magazine Mag-X (translated), via Lexus Enthusiast, claims we're due for a couple of big surprises that could jolt the sales figures. The first shock is that Lexus is supposedly bringing back the LS 600h moniker for an LS with a V8 hybrid powertrain.  Lexus debuted the LS 600h L in 2007 for the 2008 model year, retiring the hybrid trim in 2016. Its heart was a 5.0-liter naturally aspirated V8, and when combined with an electric motor, combined output came to 439 horsepower and 385 pound-feet of torque. The fifth generation introduced the LS 500h that switched to a naturally aspirated 3.5-liter V6, producing a combined 354 hp and 369 lb-ft., taking second place in output to the twin-turbo V6 in the non-hybrid LS 500 with 416 hp and 442 lb-ft. If Lexus were to double back to a V8 after experimenting with a V6 hybrid for four years, some question which V8 would get the nod. The old V8, codenamed 2UR-FSE and still in use in the Lexus LC as the 2UR-GSE, dates back 14 years and is scheduled to retire in two years when the LC-F introduces Lexus' new twin-turbo V8. According to leaked dealer information, that's the same year Toyota and Lexus will stop offering V8 engines in any model with an MSRP under $90,000. Toyota has shied away from turbocharged hybrids, but the next-generation Tundra could change that if rumors of the 3.5-liter twin-turbo V6 i-Force Max engine come true. A twin-turbo V8 LS hybrid would rocket the model back to the top of the range in performance and price, and we could see it breaking the "F" seal on the LS lineup, since it would run counter to everything the German competitors are doing with their standard flagship sedans. Or Lexus could remove the turbos for a better compromise of potency and frugality.

Lexus showing two concept cars at Pebble Beach

Lexus is readying itself for the Pebble Beach Concours d'Elegance, and for the occasion, the carmaker is introducing a new concept version of the LC in a striking color scheme. The Flare Yellow exterior paint is coupled with dark, forged alloy 21" wheels and a carbon fiber roof. The yellow color continues on the inside, as the alcantara door panels match the outside. The leather seats also feature yellow stitching, as do the instrument panel, the center console and the glovebox. The yellow car is the second stage in the Lexus LC Inspiration Series, and it was preceded by a blue LC500 in October 2017. Well, we say blue, but Lexus claimed the special paint itself had no blue pigment, and the impression of color was just the product of nano-structures embedded in the paint, which reportedly took eight months to produce. With the yellow paint, there are no such claims, but we wouldn't be surprised if Lexus told us it was made from crushed yellow pearls. In addition to the yellow LC concept, Lexus is also displaying a customized version of the UX 250h. The VIP Auto Salon-built UX, wrapped in blue, comes with exterior enhancements together with a sportier suspension and exhaust setup, as well as a custom bike rack that holds a Lexus F Sport road bike. View 8 Photos Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350