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Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

2020 Lexus LC 500 Inspiration Series is a green goddess

This year's Lexus LC 500 Inspiration Series walked in fields of gold with Flare Yellow paint outside, a splash of matching Alcantara inside, and white, semi-aniline leather seats. The 2020 version of the LC 500 Inspiration Series takes to emerald seas with exclusive Nori Green Pearl paint — nori being the edible seaweed that tries to make an honest living wrapping sushi or onigiri. This time the two-tone interior doesn't take its cue from the outside, opting for tan and amber contrasts. Lexus says the aesthetic game of dress-up "aims to evoke a more refined, mature coupe," even though we're certain two of the LC 500's most profound attributes are refinement and maturity. Semi-aniline 10-way adjustable seats are stitched up in Saddle Tan leather exclusive to this model, paired with slightly darker Alcantara trim on the door panels. The instrument panel, center console, steering wheel, and the rest of the doors are fitted with Black Amber leather. Brown cross-stitching not only cues the color of the seats, its visibility should earn appreciation for "highlighting the fanatical precision of each stitch." As with the 2019 model, the special 2020 LC 500 will be limited to 100 units in the U.S. A custom, laser-cut sill plate that evokes the geometric shapes found in the taillights will inform everyone crossing the threshold of the coupe's rarity. The package sits on two-tone, 21-inch wheels. The powertrain hasn't been touched, motivation provided by the naturally aspirated 5.0-liter V8 with 471 horsepower shifting through a 10-speed automatic. Lexus says it will release price information closer to the on-sale date later this year. A standard LC 500 costs $92,950 before destination; the 2019 LC 500 Inspiration Series asked $106,210 before destination, so don't expect much change from $110,000 if you're interested.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."