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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."

Lexus really put the spindle grille on its imaginary 'Men in Black' jet

There is a large constituency of people who do not like — hate, even — Lexus' signature spindle grille. But Lexus likes it, A LOT. So much so, that the company included the spindle design into its newest conceptual design study, the Lexus QZ 618 Galactic Enforcer Jet that will appear in "Men in Black: International." The two official trailers for the upcoming MIB reboot revealed that Lexus had a hand in the films. In the second, we even see a Lexus RC F transforming into an aircraft, a call back to Will Smith's and Tommy Lee Jones' flying car in the original. But this is the first full look at the fictional vehicle, which will be used by Tessa Thompson and Chris Hemsworth. Lexus had some fun with this and put out a press release detailing all of the Galactic Enforcer Jet's features. Lexus says it wears Umbra Black, the darkest black in the entire universe, and uses Hybrid Transformer Technology. Its Quasar Power Source2 Technology was secured through a secret alien knowledge swap and uses power from the closest Active Galactic Nucleus3 for universal travel. The propulsion system is named after Black Hole TON 618. The stats on this machine are pretty impressive. It gets 122 millennia per gallon, does zero to 60 in 0.0000000000001 nanoseconds, and has light-speed-matching capabilities. Drivers sit in intergalactically sourced and ethically spawned Adorian leather and have the choice of three drive modes: EcoDrive, SportDrive, and QuantumDrive. Further convenience and safety features include Amazon Alexa (which understands seven trillion alien languages), infinite scaling technology, gamma ray headlamps, an Inter-Galactic Positioning System, transforming seats with a 31-point safety harness, and the Lexus Safety System + with force field technology. In regards to styling, the jet has the Enforcer Package and can be ordered in six other colors. Check out the jet in action in "Men in Black: International" on June 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.