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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus teases new F Sport engine cover

Lexus has teased a new F Sport model by revealing just the engine cover. It could point to a new performance version of the 2021 Lexus IS, and a potential successor to the dearly departed IS F. The image was obtained by Lexus Enthusiast, which pointed out that the carbon-fiber pattern cover is exactly the same shape as the one found shrouding the 5.0-liter V8 that powers the GS F and RC F. Good for 467 horsepower and 389 lb-ft of torque and a symphonic revving sound, the 2UR-GSE has traditionally been the heart of Lexus's F performance line. The teased cover, however, shows an "F Sport" badge where the GS F and RC F's "F" badge once resided. That implies a car with stiffer sport suspension along with some of the styling of a full-blown F model, but not the full stable of horses under the hood. Recently, Best Car magazine reported that Lexus was about to come out with a trio of F models. We think this engine cover is unlikely to preview an LC F, as the LC 500 is already powered by the 2UR-GSE, and wears a completely different engine cover. Also, an LC F would likely be turbocharged and thus don a different cover altogether. While it's possible that Lexus would drop the more powerful 2UR-GSE into the LS to give it a 73-horsepower bump over its current 394, that would imply an LS F model, not a simple F Sport. And besides, the LS already has an F Sport variant. The Best Car report also indicated that the LS F in the works, if it happens at all — and that's a big "if" — would be propelled by a twin-turbo V8.  That leaves the new IS, which in its most powerful guise has a 3.5-liter V6 generating 311 horses and 280 lb-ft of torque. It's possible that rather the teased engine cover is foreshadowing an IS 500, a conclusion that Lexus Enthusiast also draws, albeit with slightly different reasoning. An IS 500 would be one way for Lexus to squeeze as much use out of its marvelous 2UR-GSE before the V8 goes the way of the dodo, but without having to develop an all-out F model. The original IS F had, among other things, wider body panels, six-pot front brake calipers with cross-drilled rotors, and a Torsen LSD. By not calling an IS F, Lexus could be lowering expectations for enthusiasts of the original who would expect those performance features. Or, if the V8 gods are listening, perhaps Lexus is saving the true F badge for an IS with the rumored twin-turbo powering the LC F. One can hope, right? Related Video:

New Lexus ES will debut at Shanghai Motor Show

Lexus will debut a new version of its ES sedan at the Shanghai Motor Show later this month. Don't expect it to be a total redesign, however – with the sixth-generation ES having just gone on sale in late 2012, we only anticipate a mid-cycle refresh. That's the impression we get from the teaser image above, too. The most prominent change is the reshaping of the headlamps with an LED swoosh, the overall shape of the fascia is very similar to that of the current car. The grille looks to be a bit more angular and pronounced, perhaps indicating the inclusion of an F Sport trim – something the ES currently does not have. The ES holds a unique position in the Lexus lineup. It's the only of the automaker's sedans not to be based on rear-wheel-drive architecture – the ES uses a version of the fullsize Toyota Avalon platform. That said, the ES is hugely important, with some 1.7 million examples being sold globally over the past 25 years. We'll know more when the ES officially bows in the not-too-distant future. Related Video: THE NEW LEXUS ES TO MAKE ITS GLOBAL DEBUT AT AUTO SHANGHAI 2015 BEIJING – April 10, 2015 - The new Lexus ES luxury sedan will make its global debut at Auto Shanghai 2015 on April 20, 2015. The Lexus ES established a unique and important position in the luxury sedan segment with its elegant styling, extraordinary quality, and Lexus' best-in-class service when it was introduced in 1989. More than 1.7 million units have been sold globally over the past 25 years. The new Lexus ES maintains its classical elegance while conveying a more dynamic experience and luxurious craftsmanship. The ES will be on display April 22-29, 2015 at the Lexus booth in Hall 7.1 at the National Exhibition and Convention Center at Auto Shanghai 2015.