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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2018 Lexus LC 500 | Drivers' Notes

The 2018 Lexus LC 500 is the latest and greatest sports coupe from Japan. The 471-horsepower luxury spaceship looks like something straight off the auto show floor. Few cars have made the transition from concept to production with so little change, and unsurprisingly, the LC gets plenty of attention. While sports cars are great on winding roads and flat-out around a racetrack, the compromises in pursuit of performance can show when you actually try to live with one every day. That said, a car that pulls at your heartstrings can be forgiven for a lot. Senior Green Editor John Beltz Snyder: On my night with the Lexus LC 500, I was tasked with picking up my toddler, Wolfgang, from daycare. I wondered if I'd even be able to shoehorn the child seat into the coupe's tiny rear row. I moved the front passenger seat up as far as it would go and folded it forward, unclipping the seat belt from the shoulder strap holding it in place. I was able to get the child seat in its rear-facing position (my son's not quite two years old), and was happy to see that the LC had latch brackets, which made installation a little easier. I had to leave the passenger seat moved up and leaning forward, but the child seat fit properly. When I escorted Wolfgang out of daycare and to his ride, he said "Crazy car, Papa." Then I had to climb in the rear seat on the driver's side to clip him in. Totally worth it, though. He loved the car, and wanted to check it out more completely when we got home. And the LC 500 got a lot of looks from other motorists. Rubberneckers slowed down to check out the car on Woodward, and lingered as they passed me on the highway. The one thing I couldn't share with them was the full song of the car's 5.0-liter V8. Only in a couple instances when I was alone on a clear, country road could I mash the right pedal to enjoy the throaty sound of the exhaust as the engine revved to the top. In regular traffic, with a 10-speed automatic transmission keeping the revs low, the sound is much more subdued. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Editor-in-Chief Greg Migliore: The LC 500 is one of the most drop-dead gorgeous cars I've driven this year. It's simply a stunner. The curves, the angles, and the creases all work in harmony to create the rare design that's busy yet also cohesive. Everything plays a role, even if it's a bit over the top. It attracts a lot of attention.

What does a million-mile car really tell us?

A million miles. Nearly every car brand and motor oil company plays the million-mile marketing racket at some point. The typical recipe is to take a car that experienced a ton of low-stress highway miles, and make it a rolling testament to the long-term qualities of whatever reputation you're trying to prop up. Saab, Lincoln, Toyota, Honda, Ford, Chrysler. It's a tired game that I would normally just consider one of the pointless ranking exercises of our time. But the truth is, when it comes to a car's longevity, it's almost always the owner that makes the real difference, not the brand. Like a pitcher at a baseball game, the owner mostly determines the victories and the defeats for his car. Some specific models are the basement dwellers of our time – I'm looking at you, Chrysler car with the 2.7-liter engine! But a lot of cars and trucks hit right around the average that is a powertrain whose longevity is mainly determined by that person who turns the key and hopefully learns that patient art of long-term ownership. The best owners are the ones who deserve the attention. So with that in mind, let me introduce you to Matt Farah's Million Mile Lexus. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This Lexus could be written off as another cynical marketing exercise in this business, performed by those who didn't do the real driving in the past and have no plans at all on doing the bulk of the driving in the future. Matt's actually doing a few things that are genuinely cool, though. Letting other auto journalists and enthusiasts drive it along the way and giving Regular Car Reviews a crack at it. Focusing on the rare virtues of the first-generation Lexus, which, to be frank, can out-diesel a diesel. There is a great story to be had with this car. This isn't a car that was "going to the junkyard" and magically given the kiss of life. That story is far more vast than a guy who bought a high-mileage car in great overall condition. This isn't a car that was "going to the junkyard" and magically given the kiss of life so that it can endure the ages. This Lexus, like all other high-mileage models worthy of our love, has been given one hell of a good maintenance regimen by the prior owners. It was taken care of and primarily maintained at the dealership, where it probably received the best parts and service, thanks in enormous part to owners who were willing to pay that exorbitantly high bill.