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Optimistic Lexus bumps US sales target higher
Mon, 29 Jul 2013Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."
Lexus LC500 Convertible gets Marine Blue interior and top ... in Japan
Thu, Sep 30 2021Japanese customers of the Lexus LC will soon have a wider selection of exterior and interior colors, including a stunning Marine Blue option exclusive to the LC 500 Convertible. The announcement came on Thursday, along with news of some minor handling improvements. The Marine Blue selection adds an tidy navy lid to the LC droptop, paired with a matching interior. However, the entire cockpit hasn't been slathered in blue. Instead, the cobalt hue has been applied judiciously to the steering wheel, dash pad, gear selector, and sections of the door panels. Most of interior is actually white, giving the two-tone cabin an elegant nautical feel. In addition, Lexus is introducing two new colors to Japan's LC palette: Sonic Iridium, which looks like yet another silver variant, and Terrain Khaki Mica Metallic, which looks like the beautiful Nori Green special edition we got in the U.S. and was previously exclusive to the convertible, is now available on the LC500 and LC500h coupe. Buyers can tick a box for new orange brake calipers as well. Lexus says they've also improved the LC's steering feel, ride quality, and controllability during high-g cornering by making minor adjustments to the coil springs, dampers, and stabilizers. Coupled with tweaks to the settings of the variable gear ratio steering and dynamic rear steering systems, Lexus says the overall responsiveness has been improved. Lastly, the LC coupe's panoramic roof now uses a tinted privacy glass. The Lexus LC menu has always been slightly different between the U.S. and Japan regions. For example, we get three interior options — tan, black, and a red-on-black two-tone. Even before Marine Blue Japan had a fourth, black-and-orange. It's not quite as Halloween-y as it sounds to American ears; the orange is more of a saddle brown. Lexus hasn't said whether Marine Blue (or any of the other improvements) will come to the U.S., but the LC is likely to receive a refresh soon. If the new interior is part of the package, we won't complain. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Genesis cars win accolades, offer value — so why are sales so bad?
Tue, Jul 31 2018My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.
