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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2020 Lexus RX and RXL get refined front face, new tech

Lexus is updating its RX and RXL lineup of luxury crossovers for 2020 with tweaks to its steering and driving dynamics, interior and exterior, new Android Auto integration and standard Lexus Safety System+ 2.0 technology. The changes also boost the RX 350 starting price to $45,175, including a $1,025 destination charge. On the outside, Lexus changed the look of the front by updating the spindle grille, which had previously featured horizontal slats, and adding more prominent surrounds to the fog lights that echo the grille. Also echoed are the hand-drawn angles of the grille surround at each corner of the bumper to harmonize the visual flow. Lexus says the RX line is its first to get Android Auto integration, joining the existing Apple CarPlay and Amazon Alexa compatibility. The touchscreen — both the standard 8-inch display and available 12.3-inch split-screen version — has moved almost 5.5 inches closer to the driver and now offers control over both audio and climate systems, plus display for the rearview camera when backing up. There are also two new USB ports, bringing the total to six, plus a new designated mobile phone storage area near the front of the center console. If you opt for the 12.3-inch display, you get dynamic voice command, which Lexus says is capable of recognizing millions more phrases, is more accurate and offers expanded points of interest searches than its conventional voice-recognition systems. And finally, you get a three-year trial with Lexus Enform Remote to remotely start the car from your smartphone. Lexus is also adding its Safety System+ 2.0 as standard across the lineup, which adds daytime bicyclist detection and low-light pedestrian detection, plus road-sign assist and lane-tracing assist, which works in conjunction with dynamic radar cruise control. On the driving side, Lexus added hollow front and rear stabilizer bars to reduce weight, but theyÂ’re thicker in diameter and feature reinforced bushings to help reduce body roll and improve response on steering. The shock absorbers were re-turned to work with the stiffer roll bars, and there are upgraded dampers with a new friction control device to better control high-frequency vibrations and smooth out the ride. Further refining the ride is a stiffer suspension design, to reduce noise and vibration from the road, and added active corner braking to help prevent understeering by braking the inner wheel and providing more stability to the vehicleÂ’s handling.

Toyota cuts production target by 300,000 vehicles due to parts and chips shortages

TOKYO - Toyota cut its annual production target by 300,000 vehicles on Friday as rising COVID-19 infections slowed output at parts factories in Vietnam and Malaysia, compounding a global shortage of auto chips. "It's a combination of the coronavirus and semiconductors, but at the moment it is the coronavirus that is having the overwhelming impact," Kazunari Kumakura, an executive at the world's biggest car maker, said after the company revised its production target. Unlike other big global automakers that were forced earlier to scale back production plans, Toyota had managed to avoid cuts to output because it had stockpiled key components along a supply chain hardened against disruption following northeast Japan's devastating earthquake in 2011. Toyota's announcement on Friday is a further sign that no part of the global car industry has escaped the affects of a pandemic that has sapped sales and is hobbling its ability to take advantage of the recovery in demand that followed the initial waves of COVID-19. Car sales in China in August fell by almost a fifth from a year earlier because there were fewer vehicles for people to buy. Toyota now expects to build 9 million vehicles in the year to March 31, rather than 9.3 million. It did not revise its 2.5 trillion yen ($22.7 billion) operating profit forecast for the business year. Adding to a 360,000-vehicle cut in worldwide production in September, Toyota said on Friday it will reduce output by a further 70,000 this month and by 330,000 in October. It hopes to make up some of that lost production before its year-end. Demand for chips has soared during the pandemic as consumer electronic companies rush to meet stay-at-home demand for their smartphones, tablets and other devices. A heavy reliance on Southeast Asian factories for parts is a headache for Toyota, but its also a problem for its rivals that have struggled with what Volkswagen has described as "very volatile and tight" chip supplies. The German carmaker has warned it may need to cut production further as a result. Ford last month shut down production at a plant in Kansas that builds its best-selling F-150 pick up because of parts supply woes, with Renault extending partial stoppages at factories in Spain. Mercedes this month said it expects chip shortages to significantly lower third quarter sales. (Reporting by Tim Kelly; Editing by Muralikumar Anantharaman and Kim Coghill) Plants/Manufacturing Lexus Toyota