Lexus Ls430 Modern Luxury Smart Access Navigation Camera Cooled Heated Seats on 2040-cars

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Is 'UX300e' trademark a sign of an electric Lexus to come?

That the biggest mainstream auto manufacturers will offer fully electric vehicles is no longer a question of if, it's an inevitable matter of when. Lexus has thus far taken the wait-and-see approach to the burgeoning market that is expected to take over throughout the next decade, but that could change soon. A recent trademark filing could indicate that Lexus is ready to introduce a fully electric version of its new UX crossover. Dug up by Autoguide, the trademark "UX300e" recently popped up on the European Union Intellectual Property Office (EUIPO). A separate look on TMView shows it is indeed linked to Lexus and was filed at the Norway office. The Lexus UX is just getting off the ground in December but is expected to be a huge seller for Toyota's luxury branch. The UX 200, which is offered with a naturally aspirated four-cylinder engine, is now Lexus' cheapest vehicle. The UX 250h offers a hybrid variant and is available with all-wheel drive. F Sport packages are available on both variants, in an attempt to add an extroverted sense of excitement. Although the trademark is far from a guarantee that such a car is coming, it all makes sense. Crossovers are booming business as of late, and many manufacturers, such as Kia with the Niro and Soul, are offering electric versions of cars that also have other traditional forms of motivation. We'll update as soon as we know more. Related Video:

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus RX and RXL get refined front face, new tech

Lexus is updating its RX and RXL lineup of luxury crossovers for 2020 with tweaks to its steering and driving dynamics, interior and exterior, new Android Auto integration and standard Lexus Safety System+ 2.0 technology. The changes also boost the RX 350 starting price to $45,175, including a $1,025 destination charge. On the outside, Lexus changed the look of the front by updating the spindle grille, which had previously featured horizontal slats, and adding more prominent surrounds to the fog lights that echo the grille. Also echoed are the hand-drawn angles of the grille surround at each corner of the bumper to harmonize the visual flow. Lexus says the RX line is its first to get Android Auto integration, joining the existing Apple CarPlay and Amazon Alexa compatibility. The touchscreen — both the standard 8-inch display and available 12.3-inch split-screen version — has moved almost 5.5 inches closer to the driver and now offers control over both audio and climate systems, plus display for the rearview camera when backing up. There are also two new USB ports, bringing the total to six, plus a new designated mobile phone storage area near the front of the center console. If you opt for the 12.3-inch display, you get dynamic voice command, which Lexus says is capable of recognizing millions more phrases, is more accurate and offers expanded points of interest searches than its conventional voice-recognition systems. And finally, you get a three-year trial with Lexus Enform Remote to remotely start the car from your smartphone. Lexus is also adding its Safety System+ 2.0 as standard across the lineup, which adds daytime bicyclist detection and low-light pedestrian detection, plus road-sign assist and lane-tracing assist, which works in conjunction with dynamic radar cruise control. On the driving side, Lexus added hollow front and rear stabilizer bars to reduce weight, but theyÂ’re thicker in diameter and feature reinforced bushings to help reduce body roll and improve response on steering. The shock absorbers were re-turned to work with the stiffer roll bars, and there are upgraded dampers with a new friction control device to better control high-frequency vibrations and smooth out the ride. Further refining the ride is a stiffer suspension design, to reduce noise and vibration from the road, and added active corner braking to help prevent understeering by braking the inner wheel and providing more stability to the vehicleÂ’s handling.