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Construction of Lexus' first US assembly line underway

The ES is Lexus' top-selling sedan, but the Japanese luxury marque has never manufactured it outside of Japan. In fact, Lexus has never made any cars in the United States, one of its largest markets worldwide. But that's about to change.
Yesterday, construction began in Georgetown, Kentucky, on the first Lexus assembly line in America, the first concrete (or steel) step in a $360-million expansion of Toyota's plant in the Bluegrass state that will create 750 new jobs. The expansion was announced last April by chief executive Akio Toyoda at the New York Auto Show.
Once the new assembly line gets online in the fall of next year, Toyota plans on building some 50,000 units of the ES each year. Lexus sold a record 72,581 examples of the ES in the United States last year - 30 percent more than the previous year - so Lexus will either have to import some more from overseas or leave some buyers disappointed.

Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."