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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus LC 500 Aviation adds some aeronautic flair for 70 lucky owners (in Japan)

In our experience, there's a notable overlap between enthusiasts of fine automobiles and aviation. Lexus seems to think so too, which is why it is releasing a plane-themed version of its flagship sport coupe. The Lexus LC Aviation will come in both LC 500 and LC 500h form, and features an aeronautic-inspired centerpiece on the rear decklid. That would be a curved carbon fiber reinforced plastic (CFRP) spoiler that follows the trailing edge arc of the trunk, with two downturned winglets on either end. Lexus says the winglets are functional, generating a vertical vortex that smooths out the turbulence generated from airflow along the car's flanks. The result is improved yaw and steering response, comfort, and stability at high speed. The wing itself is made by craftsmen from the LFA project, which famously created and used a 3D carbon-fiber loom to weave parts of the V10 supercar's body. Part of the development was conducted with Yoshihide Muroya, an acrobatic pilot and winner of the 2017 Red Bull Air Race Championships. The rest of the package includes beautifully slim, black, 21-inch split-spoke wheels that you won't find on the standard LC. The trademark "spindle" grille has been blacked out as have the side vent moldings, and head and taillight garnish. The cabin comes in an exclusive color Lexus calls Aviation Black, while other tidbits, like an Alcantara steering wheel, shift knob and door trim, as well as saddle-colored highlights, finish off the cabin. There are no powertrain upgrades.  The only three colors are available are silver, white, and black. Alas, only 70 units will be produced for the Japanese market. It goes on sale Jan. 6, 2021.

Caddy XT4, Subaru STI Type RA, and blazin' Elon | Autoblog Podcast #553

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Green Editor John Snyder. We talk about time spent with the Cadillac XT4 and Subaru WRX STI Type RA. Then we get into other topics, including the death of the VW Beetle, our thoughts on the state of the Nissan 370Z, cameras replacing mirrors, the trouble with the Ford Focus Active, and Elon Musk blazing a fat blunt. We indulge in a little conversation about the process of writing about cars. Finally we help a listener choose their next EV in the "Spend My Money" segment.Autoblog Podcast #553 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've driven: Cadillac XT4 and Subaru WRX STI Type RA RIP, VW Bug What's up with the Nissan 370Z? Lexus to replace side mirrors with cameras RIP, Ford Focus Active You do you, Elon On writing about cars Spend My Money: electric edition Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Cadillac Ford Lexus Nissan Subaru Tesla Volkswagen Car Buying Technology Coupe Crossover Electric Police/Emergency Sedan cadillac xt4 subaru wrx sti type ra