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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus RZ 450e EV revealed, with sports car concept and more

Toyota just showed a huge number of concept cars as a preview of what it has planned for the future through 2030. Naturally, Lexus is a significant part of that, and it had its own group of vehicles to show including the production RZ 450e. Not only that, the company announced it would have a full line of electric cars with the goal of having all of its sales in North America, Europe and China be electric. By 2035, Lexus will only sell electric cars. Leading the lineup of future electric cars is the production RZ 450e. Unfortunately, no specifications were given. It looks very close to the LF-Z concept car from earlier this year, but with some of the more fiddly detailing cleaned up, and some of the character lines actually amplified. We wouldn't be surprised if it's closely related to the Toyota bZ4X under the metal. The other vehicles shown were concepts that likely preview future Lexus models. The showstopper is the Electrified Sport. It has exaggerated curves, an incredibly long nose and looks remarkable. Lexus said it should have some eye-catching performance, too. It's apparently inspired by the LFA, and should be able to reach the 60 mph mark in the low 2-second range. And speaking of range, the company estimated a range of around 435 miles, and power could potentially be supplied by solid-state batteries. The other two vehicles shown were a sedan and an SUV, simply called the Electrified Sedan and Electrified SUV. The sedan shares styling cues with the sports coupe, but naturally toned down a bit. The Electrified SUV looks like a boxier, larger version of the RZ. Proportionally, it looks like it may have three rows of seats, and it seems like it could be the next electric Lexus after the RZ. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus hints at LF-SA concept bound for Geneva

Lexus has been moving steadily away from its once conservative designs with increasingly aggressive ones, and looks set to move the bar once again with this latest concept. Bearing the codename LF-SA, the new Lexus concept is set to debut in a couple of weeks at the Geneva Motor Show. But the Japanese luxury automaker isn't giving us much to go on from the decidedly enigmatic teaser image and brief statement below. According to Lexus, "the LF-SA Concept explores unexpected territories for the brand," which could come down to a new compact model to either replace or slot in below the CT 200h in the brand's lineup. The upright form would seem to be consistent with a city car. Beyond that, we can see an even larger evolution of Lexus' trademark spindle grille and checkmark accent lights. Whatever it is, though, Toyota's luxury division promises it will remain "a driver-focused vehicle." We'll just have to sit tight and wait to find out more, so watch this space. 17 Feb 2015 WORLD PREMIERE OF THE LEXUS LF-SA CONCEPT AT THE 2015 GENEVA MOTOR SHOW Lexus will reveal its all-new concept, the LF-SA at the 2015 Geneva Motor Show. Brussels, Belgium - An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution. In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury. The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.