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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus LF-CC gets green light, Evoque rival under consideration

While wandering the floor at this week's LA Auto Show, we had a bit of an epiphany at the Lexus stand. The traditionally stodgy Toyota premium outlet is really starting to come into its own in terms of exciting design. And not just with production models like the excellent new GS sedan. At the front of the display, a triangular formation of plinths was a feast for the eyes - the head was formed by the LFA Nurburgring Package supercar, flanked on either side by the company's outré LF-LC and LF-CC concept cars.
So consider it welcome news on our end that the LF-CC concept shown above has apparently been given the production green light, with a projected arrival by 2015. So says Autocar, which quotes an unnamed source at Lexus willing to confirm that a senior engineer has been tasked with the project. The British publication suggests that the production version of the 2012 Paris Motor Show star will probably be built in both coupe and convertible formats and ride atop the automaker's new modular rear-wheel drive architecture. Power is expected to be an evolution of the GS 350h's hybrid drivetrain.
In other news, that same shadowy source at Lexus has reportedly confirmed that the Japanese luxury brand is "seriously studying" offering a small SUV in the mold of the stylish Range Rover Evoque from Land Rover, though no further details are given. Lexus' own RX crossover range has long been a massive hit for the brand, leaving many industry analysts scratching their heads as to why the automaker hasn't already expanded its crossover offerings to include both larger and smaller formats.

2021 Lexus ES 250 AWD First Drive | Pick your first-world problem

ANN ARBOR, Mich. — Looking at the 2021 Lexus ES sedan, one couldnÂ’t be faulted for thinking it unchanged from the previous model year. There is a significant new element, however, with Lexus offering an all-wheel-drive ES for the first time. The ES 250 AWD is a bone tossed to customers living in the Snow Belt, many of whom find the confidence of all-wheel drive an easier investment than a set of snow tires for their front-drive vehicle. With our first drive of the new AWD model, weÂ’d have the opportunity to take it on a long trip to Northern Michigan and, as luck would have it, a terrific storm was headed our way complete with snow and bone-chilling temperatures. Aside from pushing lateral grip and balance to its limits on a race track — and, really, who tracks their ES? — it seemed the perfect opportunity to test the ES lineupÂ’s newest improvement. The new feature comes with a caveat, though, which could be a deal-breaker for fans of the ES 350Â’s 3.5-liter V6: All-wheel drive can only be had in the also-new-for-2021 ES 250 designation, which indicates the sedanÂ’s naturally aspirated, 2.5-liter four-cylinder engine. Unlike the I-4 in the ES 300h — ‘hÂ’ standing for ‘hybridÂ’ — the 250Â’s mill doesnÂ’t come linked to any electric motors. The engine and drivetrain go hand in hand. You can only get all-wheel drive with the I-4, and you can only get the non-hybrid four with all-wheel drive. Interestingly enough, the ES 250 AWD costs exactly as much as the V6-powered ES 350 in each of its trim levels. Both start at $41,025, and go up from there. If all that sounds familiar, perhaps it's because the mechanically related Toyota Avalon has the same price and drivetrain situation going on. It too is locked into the combinations of FWD/V6 and AWD/I-4, with equal price tags for both and for ultimately the same reason: the also-related Toyota Camry AWD. Because of the minuscule numbers the V6-powered Camry sells in, Toyota saw no need to invest in engineering the all-wheel-drive system to work with a V6. And since the lower-volume Avalon and Lexus ES are really only getting AWD because it can be essentially pulled off a shelf and plugged into the TNGA platform shared by all three, well, that's how you end up with this unusual ES 350 and ES 250 AWD situation. ES 250 AWD, left, ES 250 AWD F Sport, right   So what do the two extra driven wheels actually cost? Your soul? No, but close, depending on your priorities.