2012 Lexus Ls460 Base Sedan 4-door 4.6l on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus LF-1 Limitless looks like a curvy crossover concept

Lexus released a teaser for a new concept that will make its debut at the 2018 Detroit Auto Show, and it has quite the name. The company calls it the LF-1 Limitless, a name that wouldn't sound out of place on a battleship. According to Lexus, the name was chosen because this concept "is a flagship crossover that redefines the boundaries of luxury." Frankly, the boundaries that make up the high-dollar crossover segment are definitely well-tread by now. What we can tell is that the concept's heavily raked D-pillar suggests it will have a coupe-inspired look similar to the BMW X6 and Mercedes-Benz GLC Coupe. The bodywork features many curvy lines and exaggerated wheel arches. It will be interesting if this LF-1 has flagship size to go with its flagship description, which would put it in competition with the upcoming Audi Q8. This concept is well-worth keeping an eye on, since Lexus has a history of previewing future production models with the LF moniker. Examples include 2009's LF-Ch that became the CT 200h, 2012's LF-LC coupe that became the LC 500, 2013's LF-NX that became the Lexus NX crossover, and 2015's LF-FC that became the new LS sedan. Not everything makes it to production, such as the LF-SA mini car, and the LF-C2 that suggested an RC convertible. But there's a strong enough history of production cars coming from LF concepts that this LF-1 could be the preview of a new production model. Related Video:

Lexus CT 200h gets four changes for 2016

As Toyota rolls out its updated 2016 model range, it's clear that some refreshes are fresher than others. Whereas the 2016 Scion tC got breathed on, the 2016 Lexus CT 200h gets a mere glance, and only for a moment. Just four items differentiate the coming model from the one currently on sale, and three of those are optional: a chrome surround for the grille is standard; a moonroof, Lexus Enform Remote, and Lexus Service Connect are options. Lexus Enform Remote gives owners control of the car through an iOS or Android smartphone app so they can do things like unlock and lock the doors, remote start the engine, and locate the vehicle. Lexus Service Connect works through iOS or LexusDrivers.com site only and provides notes on vehicle health. Both services are by subscription. The CT 200h doesn't make a lot of headlines but it's a good performer for Lexus. It wins awards, it's the only luxury hybrid to get more than 40 miles per gallon, it's put up consistent sales numbers for the four years it's been on the market, and it's the brand's second-best-selling hybrid globally after the RX hybrid. We've already told you what's new, the press release below can tell you everything else you'd want to know. Related Video: 2016 Lexus CT 200h Offers Compact Attitude With Impressive MPG - 42 MPG EPA Estimated Combined Fuel Economy - F SPORT Package Delivers Sporty Performance - Peace of Mind with Lexus Enform Remote and Lexus Enform Service Connect July 24, 2015 - What do you get when Lexus melds a sporty luxury compact with an environmentally conscientious attitude? The 2016 CT 200h. With an EPA-estimated 42 MPG combined fuel economy the CT 200h is one of six hybrid models Lexus offers for 2016. Lexus has been the hybrid luxury leader since it introduced the first luxury hybrid more than 10 years ago. The CT 200h broke new ground for Lexus, introducing the brand to a younger generation of highly discerning customers. They, too, quickly discovered the refinement and driving pleasure that characterize the progressive luxury inherent in every Lexus. A sporty chassis keeps the CT 200h connected to the road's curves, and for 2016, the dashing look is enhanced with a chrome surround grille. Drivers can also now opt in for additional peace of mind with Lexus Enform Remote and Lexus Enform Service Connect. Lexus Enform Remote (subscription required), allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices.