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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus finally announces all-new twin-turbo V8, will race the Nurburgring 24H

In March 2013, Motor Trend wrote about rumors of Lexus bolting two turbos onto the high-revving, atmospheric 5.0-liter V8 in the RC F, the new engine for eventual use in an LC F super coupe. We heard the rumor again from multiple directions in 2017, and again in 2018. At last, the rumor gets official confirmation as an aside in a Lexus press release about taking the Gazoo Racing LC race car to the Nurburgring 24-hour for a third time next year. After two years of "unavoidable hours in the pit to resolve issues" with the LC in 2018 and 2019, the luxury carmaker said that next year it "[aims] to complete the race without any trouble by adopting a variety of new technologies, including a newly-developed V8 twin-turbo engine destined for use on future road cars such as sports cars." That's all we know for certain about what's coming. Predictions supposed Lexus has paired two of its 2.0-liter, four-cylinder engines with a 90-degree angle to create the 4.0-liter twin-turbo V8. Estimates over the years guessed output as anywhere from 600 metric horsepower, 592 of our U.S. customary horses, to 620 hp, to 660 hp. The guesstimate torque figure comes in at "up to 506 pound-feet," arrived at by a Japanese magazine that figured Lexus was trying to outdo the Nissan GT-R. What's safe to say is that the engine – created with an emphasis on performance – will outdo the 471 hp and 398 lb-ft of torque from the Yamaha-developed, naturally-aspirated V8 currently powering the LC 500 flagship. The new engine might not outdo the 7,300-rpm redline. Since the press release mentioned "sports cars," plural, there's every right to expect the hi-po power plant to migrate to other offerings. In the press, the engine's been mooted for everything from the RC F and new GS F to an LS F and a super-potent SUV inspired by the LF-1 Limitless concept that would take on the Lamborghini Urus. Further changes to the LC F accompanying the new motor could include a great deal more carbon fiber, about 200 pounds trimmed from the curb weight, a stiffer structure, a "low-weight and high-rigidity suspension," and more refined software systems for tech like driver aids, traction control, and anti-lock braking.  Lexus will take the start line at next yearÂ’s Nurburgring 24-Hour weekend from May 21-24 in the SP-Pro class. Related Video:

2022 Lexus IS 500 F Sport Performance brings back the V8

The 2022 Lexus IS 500 F Sport Performance revives the dormant IS F formula, bringing V8 power back to the compact luxury Japanese sport sedan for the first time since 2014 and confirming rumors of a new series of V8-powered performance (small p) cars from Lexus. Very little surprises us these days, especially in the luxury segment, but if you'd told us a month ago that we'd be confirming a V8-powered Lexus IS and a new, all-four-cylinder lineup for the Mercedes-Benz C-Class in the same week, we'd have called you crazy. Parent company Toyota's presence in Texas may have rubbed off on Lexus, though, because after a years-long hiatus, the V8-powered IS sedan returns. That's right. A V8. In a brand-new compact sport sedan. In 2021.  The new sport sedan will pack a 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, making it the spiritual successor to the discontinued Lexus IS F. For those keeping track at home, yes, that's the same V8 Lexus has utilized elsewhere in recent years. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a true performance machine. Power will go to the rear end by way of the same eight-speed automatic Lexus uses elsewhere as well. Sorry, folks, there's no stick, but hey, the IS F didn't have one either, so let's not get too picky. The original IS F also offered just 416 horsepower and 371 lb.-ft. of torque, so remember, this is all upside here. The original also launched without the LSD, if you'll remember; that came later.  2022 Lexus IS 500 F Sport Performance View 26 Photos The other significant edge the IS 500 F Sport Performance will have over its two-generations-removed predecessor will be the benefit of almost a decade's worth of interior development. While the IS platform was not significantly overhauled for the 2021 "re-imagining" (as Lexus puts it; we prefer the term "remodel"), the interior was, and the IS 500 F Sport Performance will benefit from all of the base sedan's upgrades, including a thoroughly overhauled infotainment system, which is night-and-day better than what was offered previously.