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Lexus GS 300 disappears from 2020 lineup

The seven-strong Lexus GS lineup will enter 2020 with only five models in the lineup. Cars Direct found out the entry-level GS 300 will not ring in the new year, the discovery explained by a Lexus spokesperson with, "the GS 300 represented a small percentage of GS sales in 2018." That will leave the standard GS 350 and the GS 350 F Sport, both offered in either rear- or all-wheel drive. With the $47,885 GS 300 out of the game, the price of entry for the range goes up to $52,420 for the GS 350 RWD. That price represents a $150 increase over 2019, and an MSRP of $51,395 plus a $1,025 charge for destination and handling. Perhaps it's a sign of how much Lexus believes in the sport sedan credentials of the GS 350 that the rear-wheel-drive version currently on sale costs $330 more than the all-wheel-drive model. This is reversed for the F Sport trims, with the GS 350 F Sport AWD needing $1,745 more than version with a driven rear axle only. If pricing differentials hold across the range into 2020, that would make the GS 350 AWD $52,090, the GS 350 F Sport RWD would cost $53,785, and the GS 350 F Sport AWD $55,530. The GS F, charging along with a 5.0-liter V8 producing 467 horsepower and 389 pound-feet of torque sent to the rear wheels only, will run $86,035. That's a $560 bump over the 2019 model year. Since the GS F 10th Anniversary Edition celebrated the tenth anniversary of F performance this year, we don't expect the $89,350 sedan to continue into next year. The GS has been in the spotlight at Lexus HQ since last summer, when the brand's general manager told Automotive News "we're certainly evaluating both vehicles," speaking of the GS and IS. For next year, the 241-horsepower GS 300 slips off the scene, but one wonders how long even the 311-hp GS 350 can stick around when the entire lineup sold just 6,604 units in the U.S. last year. Sales are down more than 50 percent this year, down from a 2015 high of 23,117. The new ES is just nine horses down on the GS, $7,000 less expensive, and sold 50 percent more units in the U.S. in January than the GS has so far this year. With no news of an updated GS on the way and the ES rumored to add an all-wheel-drive trim for 2020, the GS could have a hard time standing up to business-case scrutiny.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus LF-1 Limitless lights up like a Christmas tree in new teaser

We don't know much about the Lexus LF-1 Limitless Concept that's coming to the 2018 Detroit Auto Show, but we do know it's going to have some crazy complicated headlights. Lexus released a second teaser of the oddly named Limitless, this time focusing our attention on the conceptual crossover's face. And let's just say there's a whole heck of a lot going on. As you can see in the animated GIF below, the show starts with a traditional Lexus badge in blue, followed by a few slashes of light in a shape that would make Zorro proud. And then things get really crazy. A yellow-hued set of slices carve through the fascia below the headlights, forming a sort of wide-set Fu Manchu, though this one was penned not by Sax Rohmer but by the designers at CALTY in California. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. via GIPHY We'll have all the details on the LF-1 Limitless on January 15, so stay tuned. Related Video: Detroit Auto Show Lexus Crossover Concept Cars