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Lexus talks LFA successor

Did you just miss out on purchasing one of the 500 Lexus LFA supercars built between 2010 and 2012? "No big deal," you're probably thinking, "I'll just wait until the next time Lexus builds a supercar." Well, we're afraid that you'll be waiting quite a long time. And by long time, we mean about 30 years.
That's according to a report from Bloomberg, which indicates that yes, Lexus is looking at a follow-up to the V10-powered, carbon-fiber-bodied LFA.
"Akio [Toyoda] believes that every generation deserves to have a car like an LFA, so we're building an LFA for the generation we have today," Lexus Executive Vice President Mark Templin told Bloomberg. "At some point, there may be another special car for another generation."

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Genesis, Kia, Lexus EVs earn spots on the IIHS Top Safety Picks+ list

A trio of 2023 electric vehicles — the Hyundai Ioniq 6, Lexus RZ, and Genesis Electrified GV70 — have just earned the Top Safety Pick+ rating by the Insurance Institute for Highway Safety. The prestigious award from the IIHS requires that the cars and SUVs achieve top scores in a number of crash tests and that they have an “Advanced” or “Superior” front crash avoidance system that activates to help inattentive drivers prevent vehicle or pedestrian crashes. Previous selections for the award among EVs have included the Rivian R1T/R1S, Kia EV6, Hyundai IONIQ 5, and Tesla Models 3/Y. To earn the “+” designation, the agency stipulates that headlights rated “Acceptable or Good” must be standard across all trims, and that a front crash prevention system that earns Advanced or Superior ratings in both the daytime and nighttime vehicle-to-pedestrian evaluations be available. The GV70 earned “Advanced” ratings in both the daytime and nighttime vehicle-to-pedestrian front crash prevention evaluations. The Ioniq 6 and the Lexus RZ earned “Superior” ratings in these two tests. “To be environmentally friendly, our vehicles and our cities also need to be pedestrian-friendly,” said IIHS President David Harkey. “All three of these vehicles have standard front crash prevention systems designed to protect pedestrians both during the day and at night, when most fatal pedestrian crashes happen.” Overall in its latest list, the IIHS named 51 cars in the “Top Safety Pick+” grouping, and 25 in the secondary Top Safety Pick tier. ThatÂ’s down from 101 total award-winning models last year, likely because the organization has implemented its tough new side-impact test and is also testing for night-time pedestrian detection for collision warning and prevention systems. The IIHS is one of two major automotive safety rating organizations, along with the federal government's National Highway Transportation Safety Administration. IIHS is a private organization funded by insurance companies. By the Numbers Genesis Kia Lexus Green Automakers Insurance Safety Electric