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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus LC F prototype caught testing

The rumored Lexus LC F seems to be real based on these spy shots. A prototype was spied testing in Europe, and it shows a number of significant alterations from the regular LC 500 and LC 500h grand touring luxury coupes. In particularly, they seem to show a bit more of everything for the sporty edition. The nose bears some of the biggest changes compared with the standard models. While the center grille is mostly untouched, the outboard grilles have been cut wide open for more airflow. We can see the reason why, as there are heat exchangers in each of them. A particularly large one resides in the grille on the left side of the car. We can also see that the fenders have been extended over the wheel arches. Whether this is something to throw off observers or a final addition has yet to be seen, since the wheels and tires fitted to this car don't fill the added width, and the rear fenders aren't any wider, either. While nothing has changed to the sides of the car, we can spot the LC F's new brakes. They feature cross-drilled rotors and some beefy calipers. Moving around the back, we see that the LC F will get the signature stacked exhaust seen on the RC F and old IS F. Underneath, the tips will be matched with a wide diffuser that looks rather functional. Based on a previous report, it sounds like the LC F is still a couple of years away. Not much is known about the car, but it's safe to say it will make more than the 467 horsepower of the LC 500's naturally aspirated 5.0-liter V8. It could possibly have a twin-turbocharged 4.0-liter V8 or some sort of hybrid powertrain. To play in the same arena as some of the luxury performance competition, it will probably need at least 550 horsepower. Also expect it to cost significantly more than the LC 500h's low-$90,000s price tag. Related Video:

The 300-series Lexus LX will have V8, greater differentiation from Land Cruiser

For the first time in 64 years, there will not be a Toyota Land Cruiser sold in the U.S. The venerable off-roader is not in Toyota's 2021 American lineup, but the rest of the world will still get the next-generation Cruiser, called the 300 series internally, later this year. However, we may still receive a version of it badged as the Lexus LX. Here's what a new report suggests we might see. According to the Japan's Best Car magazine, the next LX will be more differentiated from its Land Cruiser cousin. The exterior is reportedly more distinctive, and the interior designed to be more suitable for a flagship luxury SUV. It'll still wear a version of the Lexus spindle grille, with different hood, fenders and quarter panels than the Cruiser. Naturally, the head- and taillights will differ as well. Most importantly, the LX will continue to use a ladder frame. Best Car says that the LX will continue to offer a 5.7-liter V8 good for 372 horsepower (which in the U.S. gives 383 horsepower). However, the Land Cruiser will ditch the V8 for a 3.5-liter turbo V6, offered with and without a hybrid system. Notably, the hybrid will not be the same as the one found in other Toyota cars, but a combination 10-speed automatic and motor that's more suitable for a heavy vehicle.  Last but not least, the report states that Toyota will also create a GR Sport version of Land Cruiser. Presumably, that means some dressier aero bits, larger wheels, and a suspension more tuned for highway, um, cruising.  The Land Cruiser is scheduled to debut in September 2021, while the Lexus may follow a couple of years later, despite being developed in parallel. The LX is considered to be more of a Lexus flagship than the LS sedan in many parts of the world, so it makes sense that Toyota will continue offering it. Related Video: