2007 Lexus Ls460 Base Sedan 4-door 4.6l on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus considers additional powertrains for the F Performance brand

As the European hardcore competition integrates small-displacement engines and hybrids ( Mercedes-AMG), as well as pure electrification ( Polestar), Lexus' F Performance brand sticks to eight-cylinder guns. The IS F, RC F, and GS F all use the same 5.0-liter V8, the brand's hallmark all the way back to the 2007 IS F. Things could be changing, though, to hear Lexus president Yoshihiro Sawa tell it during his first visit to the Goodwood Festival of Speed. He told Auto Express that "we cannot stick to the one solution when it comes to providing emotion." It sounds like a hybrid has the best chance of reality in the near-term. In April, Lexus said several powertrain options are "all on the table" for the primary brand, and we know Lexus is working on a more powerful hybrid system. Sawa broached the unexpected idea of "a pure F GT car, which could be a hybrid with an electric motor and a strong engine." Mention of a "pure F GT" has us wondering if Sawa means a version of the rumored LC F, or another vehicle above or beside that LC F. A trademark filing and heaps of rumor posit the LC F will have a 4.0-liter twin-turbo V8 pushing 600 horsepower or more. It's also possible Lexus plans to do something with the anticipated Gazoo Racing road-going supercar that reworks the hybrid powertrain from Toyota's LMP1 race car. An electric vehicle is under consideration as the F Performance brand works to "think of our own original way," and Lexus itself tries "to find a way to connect to the next era." Sawa knows performance buyers seek the feel and sound of an ICE, but says "we cannot stick to the one solution when it comes to providing emotion." The subcompact Lexus UX crossover will be half-electrified when it arrives later this year, one of its powertrains putting electric motors on the rear axle. The brand boss said "We will introduce an EV," but whatever they create needs to be both "lovable" and "have a luxury feeling," the former adjective leading us to believe the F sub-brand won't be going down that avenue just yet. The only reasonable candidate we've heard of so far as a battery electric version is the next-generation CT in Europe. Speaking of the CT, the compact hatchback has brought new buyers to the brand with a 70 to 75 percent conquest rate. Sawa said the spindle grille has done the same; sales have grown since the introduction of the polarizing face, so don't expect it to go away.

Lexus GXOR is a conceptual offering to the overlanding crowd

To the surprise of just about everyone, large numbers of overlanders have adopted the Lexus GX. The reasons for that are apparent after looking under the surface: Toyota reskinned the Land Cruiser Prado — a slightly smaller version of the venerable Land Cruiser, sold in overseas markets — to create the GX. The result is an intensely capable off-road platform decked out with a bouquet of luxury trimmings. In tribute to the GX's following, and as a way to celebrate the Toyota FJ Summit happening in Ouray, Colorado, right now, Lexus commissioned the GXOR concept. The initialism comes from the overlanding community, the "OR" standing for "offroad" on web sites and in photos and as a Twitter hashtag. This truck's so well equipped for trekking continents, however, that Lexus might have expanded the full meaning of GXOR to "Gone eXtremely Off Road."  The first move to up the rugged quotient is always wheels and tires. Lexus swapped the stock suspension for Icon Vehicle Dynamics shocks with remote reservoirs and a 2.5-inch lift, reinforcing the setup with billet control arms and delta joints. The wheels are 18-inch F-Sport units wrapped in 275/70 (33-inch) General Grabber X3s. When the inevitable hits come, CBI frame sliders and full underbody armor protect the chassis. When situations go all the way south, a Warn 9.5 XPS winch hides behind a custom CBI front bumper, Maxtrax recovery boards stand by on the Eezi-Awn K9 roof rack, and an Icom HAM radio is ready to call for recovery from locals or advice from an operator in Argentina. Other conveniences include a Safari snorkel, 50-inch Rigid light bar, and an Overland Solar 160-watt panel. The cargo area's been turned into a larder and closet thanks to the National Luna fridge/freezer combo sitting atop the Goose Gear custom drawers. Since it appears the GXOR driver might never wish to return, there's more storage in Alu-boxes up top, and a Patriot Campers X1H trailer provides close gear support. The Patriot's a home on wheels, starting at about $52,000 U.S., packed with features like a remote-controlled, electronically-deployed tent, a twin-burner stove, gas hot water system and 40-gallon tank, and more drawers. But because even that's not enough, Lexus fitted the trailer with matching F-Sport wheels and a Redarc Tow-Pro brake controller. If you're near Ouray, the GXOR will be on display and on the trails from now until Sunday, July 21.