2005 Lexus Ls430 Base Sedan 4-door 4.3l on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2017 Lexus Model Year Preview and Updates

As the market for luxury and near-luxury vehicles continues to expand, Lexus intends to grow its already-dominant share; new entries and updates to existing models reflect that. Biggest news for this calendar year – if not the 2017 model year – is unquestionably the introduction of the 2018 LC 500 - pictured above - and LC 500h, high-performance 2+2 coupes powered by either a blazing 5.0-liter normally aspirated V8 (LC 500) or full-hybrid system (LC 500h). Complementing their spring intro is the arrival of a redesigned LS 500 sedan, also making its debut as a 2018 later in this calendar year. LEXUS CT 200h: Lexus' hybrid hatch, nearly invisible from a marketing standpoint, receives new colors in 2017: Atomic Silver Caviar, Autumn Shiver and Blue Vortex Metallic. ES: The various ES trims, including the hybrid, incorporate the Lexus Safety System+ as standard equipment. Display Audio adds the Scout GPS link and all trims receive rain-sensing wipers. GS: Lexus' 5 Series weapon, sold in four variants – 200t, GS 350, GS 350 AWD and GS 450h – incorporates the Lexus Safety System+ as standard, offers a limited-slip differential option for the GS 350 RWD and supplies navigation on the 200t free of charge. IS: The compact Lexus four door receives an in-your-face refresh. A new front fascia, headlamps and wheel designs constitute the significant updates. Inside, the infotainment screen is enlarged, and the Lexus Safety System+ is made standard. LC: Lexus' 2+2 halo is all-new, and comes in two variants: LC 500 is V8-powered, while the LC 500h is equipped with a V6 and fully hybrid integration. The coupe is in Lexus showrooms by May, 2017. LS: The 2017 LS drove into the model year with minimal changes. The big news is the introduction of an all-new 2018 LS in the fourth quarter of this year. RC: Lexus' four-place coupe receives new wheel finishes on both 18-and-19-inch wheels, as well as available triple-beam LED headlamps. In the RC 350 performance dampers are made standard, and in all models the Display Audio receives a Scout GPS link. GX: Little substantive news for the Lexus GX SUV, but heated/ventilated front seats are available as a standalone option, and second-row captain's chairs are standard on the Luxury trim and available on Premium. Finally, the GX receives an optional Sport Design Package, a set of cosmetic upgrades targeting those with a taste for urban adventure.

2016 Lexus GS F revealed ahead of Detroit debut

The last time we heard about Lexus' new Detroit Auto Show-bound performance car debut, all signs pointed to GS F. Now, the cat's out of the bag, and we've got the first official images and details of the Japanese automaker's latest performance sedan, and honestly, it's exactly what you'd expect – though that isn't necessarily a bad thing. Power comes from the automaker's 5.0-liter naturally aspirated V8 – the same eight-pot that powers the RC F – good for 467 horsepower at 7,100 rpm and 389 pound-feet of torque that comes on strong between 4,800 and 5,600 rpm. That force is sent to the rear wheels via Lexus' eight-speed automatic transmission. In order to make this F a significantly better-handling vehicle than the standard GS, Lexus is fitting its Torque Vectoring Differential from the RC F, which uses three modes – Standard, Slalom, and Track – to alter torque delivery to better suit different driving dynamics. Lexus has released a few preliminary specifications about the GS F, so we know the sedan tips the scales at 4,034 pounds and will ride on 19-inch wheels with 255/35-series tires up front, and 275/35 rubber out back. This all sounds pretty good, but we can't help feel a wee bit disappointed, especially considering the numbers being thrown down by competitors like the BMW M5 and Mercedes-Benz E63 AMG, not to mention the new 640-hp, 200-mph Cadillac CTS-V that'll also debut at next week's Detroit show. Still, if the Lexus RC F is any indication of the brand's future performance offerings, we don't doubt the GS F will, at the very least, be a super fun car to toss around. Stay tuned for the GS F's official unveiling, next week.