2004 Lexus Ls 430 on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Online Find of the Day: Lexus-engined Mercedes pickup is a vintage hybrid

You have to love someone who gets incredibly committed to a very weird idea. What you see for sale here is a right-hand drive 1971 Mercedes-Benz 220D in South Africa, but this old Mercedes is now converted into a pickup, complete with bed cover, and there's big secret under the hood, too.
The pickup conversion appears well done based on seller Sedgefield Classic Cars' photos. Even the tonneau cover fits well. You could almost believe that this Mercedes lived its life as a Chevrolet El Camino-like pickup from the very beginning.
However, the rear-quarters conversion might not be the weirdest thing about this Mercedes. The original diesel is gone from the engine bay in favor of a Lexus V8. It seems really odd to pop the hood and find a Japanese mill in this German car, but the photos make it look like a fairly well performed swap. So, bravo to the crazy thinking. According to the seller speaking to Autoblog by email, "as far as we can establish, this was done a few years ago, with all Lexus components."

Lexus RZ battery electric crossover teased

Lexus has dropped a teaser video glimpsing the brand's first fully electric vehicle to be sold in the U.S. Called the Lexus RZ, it features the angular styling we've come to expect from Toyota's luxury marque, but underneath the sheetmetal we're probably getting a foundation we've seen quite a bit of in recent weeks. That's because the Lexus RZ is a third version of the battery-electric crossover co-developed by Toyota and Subaru, recently unveiled as the confusingly named Toyota bZ4X (it always requires a double check of the alphanumeric sequence) and the much better named Subaru Solterra. All three are built on the e-TNGA platform that will underpin several EV models. However, the Lexus RZ signals a more significant departure from the bZ4X and Solterra, whose differences were quite limited. They looked almost indistinguishable, the only things setting them apart being a mild reshape of the front fasica and taillights, painted wheel arch cladding on the Toyota, and an option for a single-motor 2WD drivetrain on the bZ4X. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Lexus, on the other hand, seems to wear completely new sheetmetal. Right away, the lack of gray cladding around the wheel wells is apparent. There still appears to be some, but much slimmer than that of the bZ4X and Solterra. A strong character line flows from the leading edge of the front wheel arch to the rear door, where it's picked by another upturned character line leading into a blacked out C-pillar. Naturally, the front features a large Lexus spindle grille shape (there doesn't appear to be an actual open radiator intake, unnecessary for an EV) and unique headlights branded with "L" fishhook DRLs. The rear offers a much sleeker appearance as well, with slim taillights that don't droop downward into the bodywork. A solid light bar features the word "Lexus" printed across rather than the traditional L-in-a-circle logo. No details or interior images were shown, but we'd guess that the cabin is quite a bit nicer than the decent but run-of-the-mill cockpit of the bZ4X and Solterra. Lexus has stated it will not offer the single-motor option. However, its Direct4 all-wheel-drive system is a departure from Subaru's, and the Lexus is said to be capable of 402 horsepower and 442 pound-feet of torque. Those figures completely blow the bZ4X and Solterra out of the water.