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Translogic 165: 2015 Lexus RC F Biometrics Test

A traditional vehicle review goes like this: Reviewer drives car, reviewer gathers thoughts, reviewer relays vehicle impressions to audience. But what if instead of explaining what it's like to drive a given car, the reviewer could simply show the audience their response to the vehicle? With advancements in wearable biometrics technology, it's now possible to replace car review adjectives with cold, hard data. Translogic host Jonathon Buckley heads to Palm Beach Raceway in Florida to gauge his physiological reaction to driving the all-new Lexus RC F, with a little help from biometrics experts at Emotiv and Hexoskin. From his brain, to his body, Jonathon's vitals are measured as he takes to the track in Lexus's latest sports coupe. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Lexus Technology Gadgets Coupe Performance Translogic

Lexus is legitimately releasing a 60,000-hour version of its 'Takumi' documentary

In an age when many people determine expertise and authority by a blue check next to a Twitter, Facebook, or Instagram account, the idea of a true expert at his or her craft has been somewhat washed out. It is no longer an expectation, it's a rarity, and Lexus is honoring those who show true dedication to the art and science of practice. On March 19, Lexus will release a documentary about reaching takumi status, the highest level an artisan in Japan can attain by putting in 60,000 hours of work. Lexus first debuted this documentary, "Takumi – A 60,000-Hour Story on the Survival of Human Craft," at the DOC NYC film festival in New York. The film, which Lexus calls a character-driven study, has two forms. The feature version will debut on Amazon Prime and other streaming services, but that's technically a cut from the full-length 60,000-hour version. Yes, 60,000 hours, that's not a typo. The elongated cut will feature loops and repetitions of various skills as a way to imitate and display what it takes to become a takumi craftsman. (In case you're wondering, 60,000 hours translates into 7,500 eight-hour workdays, or more than 20 years if the artisan never took a single day off. Twelve-hour days would achieve true takumi mastery in under 14 years. To watch the full-length documentary, running nonstop 24 hours a day without bathroom breaks, you'd need 2,500 days, or nearly seven years.) The timing of the Clay Jeter-directed (Chef's Table) documentary is no coincidence, as manufacturing and production has been hit hard by machinery and artificial intelligence. Paired with the idea that everybody now wants things instantly, there is legitimate worry that the art of human craftsmanship is dying. There are four subjects in the movie: Lexus craftsman Katsuaki Suganuma, carpenter Shigeo Kiuchi, paper artist Nahoko Kojima, and chef Hisato Nakahigashi. Each has an inspiring mentality and story regarding a principle we've all been hearing since we were children: "Practice makes perfect." But a real takumi knows there is no such thing as perfection, only the path toward it. Watch the trailer for the documentary above.

Lexus ES350 confirmed for Kentucky production starting in 2015

Following Thursday's report, Toyota has confirmed that production of the Lexus ES will move to its Georgetown, KY assembly plant starting in 2015. To accommodate the extra 50,000 units of capacity that the ES represents, Toyota will be investing $360 million in the plant and hiring 750 new workers.
In the previous report, sources stated that the state of Kentucky had offered Toyota as much as $146.5 million to move ES production to the Georgetown facility.
The press release, posted below, specifies that only the ES350 will be built in Kentucky, so it's likely that the ES300h hybrid will continue to be built in Japan - where all ES models have been built since the car was introduced in 1989. Toyota's Georgetown plant, which currently builds the Toyota Camry, will also be getting an expansion to its engine plant to produce more four-cylinder engines at a cost of $30 million and will create an additional 80 jobs.