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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2019 Lexus UX 250h First Drive Review | Flashy looks and smart hybrid tech

STOCKHOLM, Sweden — Lexus admittedly is late to the subcompact crossover segment, but it hopes to make up ground with the 2019 UX by offering an intriguing combination of hybrid technology and flashy design. Longer than any premium subcompact SUV rival at 177 inches, the UX's 60.6-inch height is lower than all but the Infiniti QX30 and Mercedes GLA, and it sits in the middle on width at 72.4 inches — the BMW X1 and Subaru XV are narrower, the Audi Q3 and Jaguar E-Pace wider. Those dimensions give the UX a much more hatchback/crossover feeling, rather than a boxy and upright SUV. The inline four-cylinder 2.0-liter gasoline engine teams with two electric motors to produce 175 horsepower channeled through an electronically controlled continuously variable transmission. The hybrid offers electric all-wheel drive with a dedicated electric motor generator integrated into the rear differential. Despite the crossover looks, Lexus never suggests the UX is a proper off-roader. On-road it does feel a little more solid, and promises more traction on slippery surfaces off-road. The U.S. market gets a strictly gasoline-fed option too, in the UX 200. It's powered by a 2.0-liter 169-horsepower four-cylinder engine paired to Toyota's new direct-shift CVT transmission and front-wheel-drive only. Economy figures are still to be finalized, but Lexus estimates 33 combined mpg for the UX 200, with the all-wheel-drive 250h expected to achieve 38 mpg combined. Related: 2019 UX is the most affordable Lexus In Europe, the UX will be sold alongside the now-aging CT hatchback, despite rumors the CT is on its way out (it's already been axed in the U.S.). But the UX is by far the superior vehicle. The CVT in the Lexus UX is better and doesn't whine like the transmission in older versions of the CT. The UX also handles way better, even though for most customers its environmental credentials, keen running costs and distinctive design are more likely to factor into the buying-decision process. The UX's cabin is a welcoming space. It's smart, logical and less cluttered than the larger NX. Material quality is excellent and original in places too — the optional dashboard covering akin to textured Japanese washi paper is a good example — and Lexus is stressing the brand's superior craftsmanship, called Takumi, throughout its range. Unfortunately, the interior is hamstrung by the laptop-style touchpad for the infotainment screen (7-inch is standard, 10.25-inch on F-Sport trim).

2022 Lexus GX gets big infotainment update, Black Line Special Edition

The 2022 Lexus GX mostly soldiers on with the same old platform and powertrain as before. But it is finally getting a pretty major infotainment update to help modernize it. Not only that, but it's getting a Black Line edition like other Lexus models with the lovely Nori Green Pearl paint available. That infotainment upgrade is the addition of a 10.3-inch touchscreen. It should be much brighter, higher resolution and more pleasant to use than the quite-old existing unit. It's also accompanied by a revised center stack with more minimalist buttons and switches. The actual infotainment operating system also appears to be from other Lexus models, rather than the one shared with Toyotas. The evidence for this is in the inclusion of the unloved track pad, but you're unlikely to use it much with the prominent touchscreen. Besides the physical infotainment improvements, it also comes with a few feature upgrades. The new system comes with Android Auto and Apple CarPlay compatibility, something that was sorely missing in the previous model year. Navigation is also now standard as are parking sensors and power folding and heated mirrors. Then there's the Black Line Special Edition pictured at the top. Like other Black Line Lexus models, it's mostly a color and trim package, but a fairly attractive one. It comes with gloss black 18-inch wheels, grille surround and roof rails. The door handles are body color, and the bumpers are slightly tweaked design-wise. The taillights are red, rather than clear, and the trim gets an exclusive available color in the aforementioned Nori Green paint. Inside, the GX Black Line has a black headliner, black and grey upholstery, and matte black Ash wood trim. Pricing and availability hasn't been announced yet, but we expect it to go on sale later this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.