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2014 Lexus CT shows new face on each side of the Pacific [w/video]

Earlier today, Lexus officially took the wraps off its 2014 CT 200h at the Guangzhou Motor Show, and now we've gotten a chance to inspect the updated hybrid hatchback right here at the LA Auto Show.
As expected, the most prominent change made to the CT's styling is the addition of Lexus' signature spindle grille. Additional changes include new wheel options and revised front and rear fascias, but our favorite update to the car is to the headlights, where there is no longer a gap in the middle of the LED running lights. The luxury hatchback has also received some changes to the cabin, including an updated instrument gauge cluster, a new fixed nav screen that replaces the previous folding unit and a freshened combination of cabin materials.
No changes have been made to the CT's hybrid powertrain, meaning the model will carry on with a 134-horsepower 1.8-liter Atkinson-cycle four-cylinder paired with a drive motor and an electronic continuously variable transmission. Fuel economy ratings likely won't stray too much from the 2013 model's 43 miles per gallon city and 40 mpg highway ratings.

Lexus shows off gaming-themed IS built with input from Twitch community

Lexus has revealed the 2021 "Gamers' IS," which was built in collaboration with the Twitch community as an "ultimate gaming space." Based on a 2021 IS 350 F Sport, the Gamers' IS looks every bit the part of a crowdsourced promotion, with every element chosen by community vote.  "The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan," said Vinay Shahani, vice president of marketing at Lexus. "We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior design is based around a theme called "Neon Tokyo," which, yep, that's what that looks like. An acrylic layer was added to the cabin ceiling with resin rain drops formed into it. Backlit with RGB LEDs, the ceiling is meant to give the feel of driving through downtown Toyko at night during a light rain shower. Neat. The passenger seat is where the gaming ostensibly happens, and elements here such as the type of monitor, controller bling and even the drinks in the center console (aka "gaming fuel") were chosen by the Twitch audience too. We're talking about a showpiece here, as is plain from the detail work. This looks like the sort of thing Lexus would have set up at CES and later this year at E3 (the annual Electronic Entertainment Expo), but it may have made the auto show circuit as well. It's not really much of a car, nor would it make a very good gaming space, but hey, it's colorful.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350