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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus ES 300h gets optional side-view cameras and monitors in Europe

In select European markets, Lexus is expanding the availability of one of its newest and most futuristic features. Starting in March, 2020, the ES 300h will have an option for digital side-view cameras and monitors.   Lexus first introduced its side-view cameras and monitors on a production car when it added the tech to the Japanese-market 2019 ES sedan in 2018. Typical side-view mirrors are replaced with camera stalks, which feed video into small five-inch digital displays attached to the front corners of the car's interior.  To ensure an optimum high-definition view at all times, the cameras have numerous weather-proofing features. Built-in heaters prevent freezing, and the aerodynamic design is also shaped so that rain and snow should not affect the quality of the recording. The cameras also have demisters that have their own dashboard switches, as well as a light sensors that help curb headlight glare.  In addition to maintaining quality, the tech has built-in driver aids. When a turn signal is activated, the monitors will automatically show an "extended view" that helps eliminate blind spots. That feature can also be manually activated. Guidelines are also introduced to the monitor when the car is parking or in traffic.  Like normal mirrors, the cameras can be adjusted through controls on the doors. The system has adjustable brightness and the option for automatic camera retraction, too. As pointed out by CarScoops, the option is already available on the ES 300h Takumi on the United Kingdom Lexus configurator. The total package is priced at roughly $2,000, with each of the cameras and monitors accounting for a quarter of the cost. Lexus plans to show off the ES 300h with side-view cameras at the 2020 Geneva Motor Show in March, and the option will be available immediately in the U.K., Germany, Spain, and Poland. The rest of Europe will get it before the end of 2020. Meanwhile in the U.S., the National Highway Traffic Safety Administration (NHTSA) is still testing and debating the safety of the technology. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia Blindspot Monitoring System | 2020 Autoblog Technology of the Year Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content.