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This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing
Tue, Jan 24 2017What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:
'Saturday Night Live' parodies Lexus' December to Remember sales event
Mon, Dec 14 2020We know there are plenty of people out there with more than enough money in the bank to surprise their significant other with a brand-new car for Christmas. And we're also sure that Lexus' annual "December to Remember" sales event must be successful enough that the automaker commits to running it each and every year. But for the vast majority of Americans, the idea of slapping a big red bow on a crisp white Lexus remains little more than a pipe dream. Apparently, we're not the only ones wondering who is surprising their loved ones with new cars. The crew from Saturday Night Live — Beck Bennet, Heidi Gardner and host Timothee Chalamet — put together a very humorous skit that reminds us of the fact that this December is a wee bit different than past Decembers, and that maybe an expensive purchase could have negative side effects. And in fact, end-of-year sales campaigns from many industries have been reframed as the pandemic rages on. As an added bonus, a scroll through the comments (which is usually a bad idea on YouTube) suggests that some car salespeople have seen this scene unfold in the real world.
Lexus: No plans for LFA replacement anytime soon
Tue, Feb 10 2015Supercars are fantastic in terms of their raw performance, sound and ability to inspire interest in an automaker. They aren't so good at actually making money, even for giant, global automakers like Toyota. And if you are holding out hope that Lexus might be fibbing about there being no plans for an LFA successor, we have some bad news. "I think you will see us do some incredible things in the future, but probably not a $375,000 supercar anytime soon," Lexus Executive Vice President Mark Templin told Automotive News. The issue comes down to the LFA's cost to develop and massive price. Lexus built just 500 of the V10 supercars from 2010 through 2012. Templin said that the plan was originally for a much more modest vehicle with a steel body. However, that intention changed to plans for an aluminum exterior and eventually evolved further to carbon fiber during the course of its engineering. Templin is clear that Lexus isn't giving up on more accessible performance with its F sub-brand models, but more supercars aren't coming, at least not anytime soon. He previously suggested that the LFA was a generational model with a 30-year wait for the next one. These days, the workshop that built the LFA has been converted for a much less powerful but perhaps more important vehicle. Toyota now uses it to build the Mirai with the company's hydrogen fuel cell powertrain. Related Video: Featured Gallery 2012 Lexus LFA: Review View 30 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Lexus Toyota Coupe Performance Supercars supercar lexus lfa