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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show

Google self-driving car badly damaged in accident but wasn't at fault

A self-driving Lexus RX 450h hybrid sport utility vehicle owned and operated by Google was involved in an accident in Mountain View, California, on Friday afternoon. Nobody was injured, though there was an occupant inside the Lexus at the time of the crash. Initial reports indicate Google's autonomous vehicle was not at fault. The accident happened when another driver in a commercial van ran a red light and hit the passenger side of the autonomous vehicle. Google confirmed that the vehicle was piloting itself at the time of the accident. When it became obvious a collision was imminent, the human driver applied the brakes, but it was too late. The car sustained significant damage in the crash and had to be towed away on a flatbed trailer. This isn't the first time one of Google's self-driving vehicles was involved in an accident, but it does appear to be the first time one of the tech giant's cars sustained serious damage. In a statement to 9to5Google.com, Google said, "Thousands of crashes happen everyday on US roads, and red-light running is the leading cause of urban crashes in the US. Human error plays a role in 94% of these crashes, which is why we're developing fully self-driving technology to make our roads safer." The United States Department of Transportation earlier this week outlined a set of 15 safety assessment objectives for autonomous vehicle manufacturers to meet. The DOT said "automated vehicles hold enormous potential benefits for safety, mobility and sustainability." Related Video: News Source: 9to5Google.com, G4 via YouTubeImage Credit: G4 via YouTube Auto News Government/Legal Green Lexus Technology Crossover Autonomous Vehicles Hybrid accident lexus rx lexus rx450h