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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

Editors' Picks May 2022 | Nissan Z, Subaru WRX and Mazda's latest

This month of Editors' Picks sees us recognize a strong pair of Japanese cars designed for the driving enthusiast. Both having just been totally redesigned, we found their latest versions to be even more satisfying than the last. In addition to the Nissan Z and Subaru WRX getting the nod, Mazda gets similar recognition for its new crossover. The CX-5 is still highly recommended, but we prefer the CX-50 over it at this point. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned an EditorsÂ’ Pick. 2023 Nissan Z Quick take: Tons of power, excellent handling, a gorgeous design and a supremely affordable price make the Nissan Z a killer sports car proposition. Score: 8.0 What it competes with: Toyota GR Supra, Subaru BRZ, Mazda MX-5 Miata, Ford Mustang, Chevrolet Camaro Pros: Powerful twin-turbo V6, excellent handling, pretty design, agreeable pricing Cons: Cramped interior, automatic option is subpar, base trim is sparsely equipped From the editors Road Test Editor Zac Palmer — "I fell for the Z quickly. A new sports car with a dynamite engine, solid manual transmission, very good handling and stunning looks is an instant winner today. We're living in a golden age of Japanese sports cars/sport compacts, and the Z is one of the best options of them all. It should make everyone looking to buy a Toyota GR Supra take pause to consider the Nissan." Associate Editor Byron Hurd — "I was a believer in the Z even when others weren't, so I'm happy that Nissan left most of the formula well enough alone. The new engine makes the Z feel punchier and more alive without giving up all of the high-revving character that made the 3.7-liter V6 an outlier in a space now overrun with turbocharged four-cylinders. Just stick to the manual." In-depth analysis: 2023 Nissan Z First Drive Review: The Z is back again!   2022 Subaru WRX Quick take: The WRX gets big upgrades where it counts, making it better to drive than before. We're not fully sold on the styling, but it's tough to beat if AWD performance is king.