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Lexus LS spied wearing googly-eyed mask [UPDATE]

UPDATE: Judging by this mule's dash-to-axle ratio, we think it's probably an LS sedan, not an ES as previously identified. The text below has been updated. Wow. Take a good look at those headlights! As you can see from the images in the gallery above, Lexus is hard at work on the next generation of its luxurious LS sedan. The massive appendages affixed to the front of this mule make us wonder what's going on behind those fake headlights – we'd expect some fancy LED units on the production model. Ditto for the rear, where those equally tacked-on taillights will be replaced with a fancier set with upward-sweeping light bars. Getting past the crazy eyeballs, it seems that Lexus will continue refining its current styling language with the next LS. There's sure to be a pinched Spindle grille, and a long wheelbase ought to offer plenty of space for four adult-size occupants. Whereas the IS and larger GS carry the brand's sportier aspirations, going up against the likes of BMW and Mercedes-Benz, the LS will continue to be aimed at a more relaxed luxury buyer. Interestingly, our spy shooters were quick to point out that Lexus brought along 5 Series and 7 Series sedans to compare with its next LS. In any case, we wouldn't expect any significant changes to excite the enthusiast crowd. Related Video:

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.