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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2016 Lexus GS F First Drive [w/video]

Performance cars used to be about horsepower and chassis tuning. Lately the question isn't so much what's under the hood, but how many buttons are on the console. We're overwhelmed with individual settings for engine response, transmission, exhaust, steering, and ride. When did these cars turn into a choose your own tuning adventure? The Lexus GS F represents an attempt to step back from this over-adjustable madness and return to more bygone sports car values. It has a special engine, unique bodywork, and a chassis tuned for high performance. There are only two settings you need to play with. The first setting is the Drive Mode Select dial on the center console, which mainly controls the response of 5.0-liter V8 engine and the shift behavior of the eight-speed automatic. The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. New this year are small balancing weights on the crankshaft pulley that cut down on internal vibration. Drive Mode Select also changes the electronic power steering, air conditioning, and stability control (you can also turn it all the way off via a separate button). The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. You will use two settings in the GS F: Eco when you want to get somewhere, Sport S+ when you want to get somewhere fast. Normal and Sport S modes offer intermediate steps you don't really need. Eco mode softens the throttle and reduces the use of air conditioning for slightly better fuel economy. It also makes the center-mounted tachometer switch into an eco-driving gauge. S+ puts everything into sport mode, including a heavier steering weight and a higher stability control threshold. While Sport S mode shifts the noon position of the tachometer to just below the horsepower peak of 7,000 rpm, S+ goes a step further and turns the rev indicator into a solid bar that grows around the edge of the display. It also adds oil and coolant temperature to the readout. And how could we fail to mention G-Force Artificial Intelligence (or grin at such an overwrought name)? That's the shift logic the transmission uses in Sport S+. It's designed to hold revs in corners and downshift during hard braking. "Our goal with F is to make a driver's car, not a drag race winner." The other button in the Lexus GS F that you need to pay attention to is next to the Drive Mode Select knob, labeled TVD for Torque Vectoring Differential.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.