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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus teases its fourth flagship model

Out of nowhere, Lexus has dropped a teaser for a new vehicle to be revealed very soon. And it sounds like it's not just any model addition. The company describes it in press releases as its fourth flagship and as a "one-of-a-kind." The other flagships the company refers to are the LS sedan, LC coupe and LX SUV. Unfortunately for us, it's darn difficult to tell what the teaser is of. All we can really make out are the colors of a dark bronze and piano black. There's also a silver cylinder just standing at the edge of the image. There aren't any lights or door handles or other visible vehicle parts. Still, since Lexus refers to it as a new flagship, we presume this teaser is of a new vehicle. While the brand may seem to have a full flagship lineup among the three aforementioned models, one of them is increasingly an outlier: the LX. While it is indeed a top-rung SUV, its body-on-frame construction and off-road capabilities make it less of a real on-road competitor to new flagship crossovers such as the new Audi Q8 and upcoming BMW X7. As such, we have a feeling the teaser could be to a flagship crossover, and it will probably be based on the LF-1 Limitless concept shown at the 2018 Detroit Auto Show. The company has already expressed a strong desire to produce something like it. It seems like a pretty safe bet unless this all turns out to be a corny branding exercise in which Lexus launches a cologne or stereo system inspired by its flagship cars. At least we won't have long to learn what the mystery product is, since the company said more information would come 24 hours after the teaser dropped. Related Video: Image Credit: Lexus Lexus Luxury lexus lf-1 limitless

Lexus reportedly debuting a trio high-performance, V8-powered F models

The V8 engine may not be long for this world, but before it disappears forever Lexus may give it a proper sendoff with a trio of eight-cylinder F cars. If reports out of Japan are true, Lexus is working on high-performance F variants of the IS and LS sedans, as well as the LC flagship coupe. The story comes form Japan's Best Car magazine, which claims the Lexus IS F will soon be making a return. Based on the updated 2021 Lexus IS, it will run an up-tuned engine that puts out 474 horsepower and 395 pound-feet of torque. That's a 58-horse and 24-lb-ft increase from the last IS F. To be honest it would be a bit surprising to see an IS F at this point, as the previous, third-generation IS skipped an F version. And since the 2021 IS sedan is based on that same platform, it seems Lexus would have introduced an IS F successor much earlier if one was in the cards. As much as we would love to see the IS F return, we won't hold our breaths for this one. Still, an IS F would be nothing, shock-wise, compared to what comes next. Best Car says Lexus will introduce an LS F to go up against the Mercedes-AMG S 63 and BMW M760Li. Power would come from a new 4.0-liter twin-turbo V8 making 661 hp and 480 lb-ft of torque. If true, this would drastically counter the LS's mission of smooth luxury that's been its raison d'etre since 1989. Out of the three, the car that makes the most sense to us is the LC F. It's been rumored for quite a while. We even saw spy shots of the car testing in 2018, but then came chatter that the car was canceled due to the COVID-19 pandemic. According to Best Car, it's back on (or was never canceled) and will share a mill with the LS F. The report also says that all three cars have sport suspensions and chassis improvements that properly harness the power of these engines. Lexus has proven it can build compelling high-performance cars like the IS F and GS F, which were far better than what their sales numbers indicated. Furthermore, the Lexus V8s themselves are machines of engineering beauty, amazing throttle response and glorious sound. Naturally, we'd welcome any of these cars, even as we take the article with a massive grain of salt. Related Video: